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SpinDistribute.com Article Directory

The following article was published in our article directory on April 13, 2011.
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The Basics Of Inbound Telemarketing And Choosing A Telemarketing Service

Article Category: Marketing

Author Name: Terry Stanfield

Telemarketing or telephone marketing is a generic term for all advertising and sales techniques done through the telephone. Inbound and outbound telemarketing are the two types of this marketing scheme. Direct calls are considered traditional, but they are most efficient because they gather responses instantly. The two major types of telephone marketing are the inbound and outbound setups.

How does telemarketing work?

The most effective scheme of outbound telemarketing involves at least two calls. The first one is done to gather information from the prospective buyer. This involves the demographics: age, sex, occupation etc. The agent must also ask the specific wants and needs of the customer on the product or package being offered.

Sales talk will be the bulk of the second call. Here, the agent will persuade the prospect to make a purchase or at least set an appointment with the business owner to learn more about the product. Good sales agents, though sometimes perceived as annoying by phone owners, can close deals through zealous sales talk.

The outbound scheme is also an effective tool for marketing research and planning. You can ask the ages, sexes and preferences towards a product of the entire household. Hence, you can perform research on your next marketing strategy. This is very cost-effective because you don't have to be there in person.

Inbound telemarketing, on the other hand, can be treated as the opposite of outbound advertisement. However, they work well in pair. In this setup, the business waits for interested customers to make a call. In short it is a combined 24-hour tech-support and help desk to address consumers. This method is widely used among hotels and airports.

How can I choose the best telemarketing company?

The best way to choose a company, especially if your business is just starting or developing, is through reading reviews and recommendations from experienced businessmen. There are dozens of telemarketing services out there and, while most of them are competitive, there are still differences within their prices and services.

Read reviews from other business owners to see which company is reliable 24/7, 365 days a year. Watch out for services with frequent downtimes and inconsistent response. It will help to research about the company's history of telephone marketing law violations. The United State of America has a telemarketing sales rule that protects phone owners from harassing and invasion of privacy.

Some call centers are just trained for call forwarding and recording of questions. However, you want a trained team of call center agents for technical products' support. For example, if you are a dealer of computer parts and software, you must expect calls full of technical queries: hardware specifications, how to install the software, program bugs etc. In choosing a marketing company, you must be sure that the agents can be exposed to the nature of the product, and be taught to address technical questions.

For larger companies that serve worldwide market, it is advised to hire telemarketing services that operate overseas. Some customers cannot easily talk or listen in English. Call center agents who master their native tongue can best relay information to these customers .

Keywords: inbound telemarketing companies,telemarkecting programs,lead generation firms,lead generation companies

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