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The following article was published in our article directory on April 12, 2011.
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HD and 3D - film road of the future

Article Category: Business

Author Name: xia zihui

Along with the development of radio and television industry in China, by 2010, with 3D HDTV television all rapid development, meanwhile high-definition TV and high-definition TV and three-dimensional (3D) TV is listed as "1025 sarft key project, and according to 1025" planning: broadcasting "in 2015, China will have made broadcast 100 hd channel capacity; 2015, China will have ten 3D television channel made broadcast the ability. Hd and 3D combining will become a film future development tendency.

Film and television future hd articles
A, our hd television development situation
(a) our hd channels to 13
Since 2009 September 28, CCTV, Beijing TV integrated channels, Shanghai Oriental TV channel nine starts with qing dynasty realized in hd television broadcast, officially, our beginnings of the HDTV on the fast development way.

By the end of 2010 in China has officially approved the hd channel has 13: CCTV comprehensive channels, CCTV hd channels, Shanghai Oriental TV, jiangsu TV, hunan satellite TV, Beijing TV, heilongjiang TV, shenzhen TV, guangdong TV and zhejiang TV channel, Shanghai BTV hd provise (CHC new visual hd channels and movie channel.

In addition, chengdu television first set of programs realized with high qing, and hunan satellite TV hd broadcast movie channel, Chinese theatre hd channel and hd entertainment platform has also test broadcasts, tianjin TV hd channel has also premiere, CCTV variety, sports, TV and movie channels and chongqing TV, liaoning TV, sichuan TV, tianjin TV, hubei TV, anhui TV etc to be in on the star of the second batch of broadcast hd broadcast channels to do a lot of preparation.

Meanwhile, the television broadcast ability greatly improve high-definition system. The chongqing radio and television tower is under construction broadcast network system, made news news studio system, total control transfer system USES hd standard construction; Hunan TV hd cluster production system/hd news to gather, edit and sowing, publishing system KeJiSi organization sarft already through the acceptance; Heilongjiang television large hd news network will formally put into the use; December 20th, Beijing TV realized the full stage of the process broadcast HDTV. So far, CCTV and most provincial television, partial municipal television were already has the hd production ability.

(2) cable hd TV user scale has reached 129.8 million households
According to data show that treasure-the reach consulting until 30 June 2010, every Chinese provinces and municipalities cable hd TV user scale 129.8 million households has reached, accounted for domestic cable digital TV users of the total amount of 1.8%, our cable hd TV digital TV users incremental 76.1 million households, the scale of such as Beijing, Shanghai, including a big-city hd TV coverage will be a few taller, two third-line city hd television coverage are relatively low, city of hd cable television subscribers the demand is percolating upwards.

(3) hd interaction is becoming a digital TV new future
As watching TV to use the concept of television GaoQingZheng become interactive cable digital TV new future.

Beijing cable high-definition interactive projects, in policy from the government, economic support. Including hd STBS, national given special special allowance. In late December 2010, Beijing hd interactive digital TV user has 130 million. According to plan, the 2011 Beijing will also promote hd interactive digital TV users 1.3 million households. Realization of Beijing TV station 3 hd broadcasting channel.

Shanghai Oriental cable launched set premium channel, video on demand, TV look back at what, TV recording specially-featured avenue cable TV service high quality. Users can choose according to their own needs of ratings dozens pay digital television channel. These channels covers the football, tennis, golf, NBA and other sports events, fishing, automobiles, entertainment, English classroom, learning the knowledge forum, to meet the different crowd individual requirements.

Second, policy support and mature technology thrusting hd leap development
Our high definition television in recent years get skip-type development, policy support is a key factor.

August 6, 2009, about promoting sarft issued the notice of the HDTV development, and successively issued on promoting the development of high-definition television, added notification of sarft HDTV development of the 2009 listed in key work, since then CCTV and Beijing, Shanghai and other television began actively promoting, some provinces and cities and television has start scheme for really ensure the hd TV, open up good step, the first step, lay a good foundation, set up image, regulate and promote hd TV, nice and fast development.

April 22, 2010, issued the sarft about television broadcast programs with high clear technical requirements for production, broadcast from some opinions on high technology to broadcast programs with qing dynasty related techniques such as production, broadcast made specific requirements, guarantee the high clear broadcast programs with the quality of the production and broadcast.

September 2, 2010, issued by the state administration of radio about further promoting and regulating the hd TV development, made clear the notice of the HDTV development principle, measures and requirements, puts forward the appropriate conditions for hd broadcast TV channels and the documentary, sports, animation, film on the star of the channel, the administration approval, can undertake starts with local broadcast, in clear broadcast, cable television Encourage already of open cable pay TV channel, approved by the state administration of radio, can be adjusted for high-definition premium channel, reduced the threshold, offered to hd channel hd has a great role in promoting the development.

In addition to policy support, our hd TV development and radio and television enterprise provide the technical support promptly and hd equipment are inseparable. Such as panasonic, SONY, China, Hitachi, proud jingchuang pool of hd video equipment enterprises, well meets the hd prophase acquisition, broadcast and webcast demand. Dayang and cable bei, new OTT, the jetsen, Peking University has launched timely companies such as founder, playback high-definition post-production broadcast system device and hd system overall solutions.

Three problems, hd popularity to be solved
At present, no matter from programme production, transmission, and terminal, high-definition television have had development of premise. With the continuous development of the hd and popularization, hd inevitably will replace mark qing. To further accelerate the hd already included development step 1025 "planning". However, hd popularization still have many problems to be solved, first discussed high-definition programming content is not abundant enough, have a experts suggest, in addition to improving the hd programs make ability, can make relevant hd class project program as new added.

Second, our hd television popularization short of asks, let hd TV into ordinary family to buy, first of all, need the public to understand that the hd TV; Meanwhile will use a different marketing strategy, completes the hd promotion in-home work; The personage inside course of study thinks, increase the number of users is hd popularization HDTV most effective measures.

Keywords: China Self Adhesive Sticker, Stationery Sets

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