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The following article was published in our article directory on April 12, 2011.
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Article Category: Business
Author Name: xia zihui
Beijing time, April 11, 2007, according to foreign media reports, in the industry of social media hype, especially for has 5 million users social overlord of Facebook are many hype. And now for all types and size enterprise for, use social networking business activity is necessary premise. A recent survey also showed that more than 70 percent of small businesses in the use of Facebook.
By using various enterprise felt the urgency of social networks, it is very obvious. But if it is rewarding? Of course, for different types of enterprise for, use social networking investment return means what also each are not identical, because the socialization of different enterprises with different marketing strategy set of targets.
Forrester recently survey agencies, according to a report for most based on e-business enterprise for them on Facebook activities was not directly bring revenue.
In 24 surveyed, only 7% of the companies that they most effective source of social network is one of customer. Affiliate program, search flow, even advertisements offline score high than social networks. So far, the most effective way is still paid search marketing, of which 90% of the companies polled it arranged to the "biggest customers source" in the top three.
This is just a question of time? Unlikely. As the report points out, everybody almost from the start, think paid search marketing very effective; And Facebook to now also have seven years history. Respondents said Facebook post brings visitors (CTR) for 1%, with the traditional E-mail marketing average hits are 11%.
A few small enterprise of hope
This report to some specific types of enterprise brought hope, these companies say their activities on Facebook to them has brought income. For this kind of small businesses for, "Facebook's 2011 version of a Yahoo Solutions (Yahoo e-commerce Solutions) or eBay ProStores."
Because these enterprise online sales are usually from their own word-of-mouth advertising, and Facebook can say is their e-commerce platform, so they are 100% of the Internet sales are from Facebook also is very normal.
For small businesses for, use Facebook to satisfy their electronic business needs, rather than management solutions, not only avoid the trouble, and management on entering the cost and more low (is free). In fact, in this report, nearly 37 percent of small businesses say social networks are they most effective marketing tool, second only to the search engine marketing.
The report also says: "for such small businesses for the customer to Facebook fan page, not themselves invested website, usually more cost-effective. Facebook is especially suitable for some local enterprise or product, because people online in the social circle is often have in local friends."
Keywords: PVC Glove, String Knit Gloves Manufacturer
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