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The following article was published in our article directory on April 12, 2011.
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Reid Hoffman about entrepreneurship LinkedIn founder ten rules

Article Category: Business

Author Name: xia zihui

LinkedIn founder and executive chairman Reid Hoffman in interactive discussion (SSW be out SxSW keynote address how to create the future "" entrepreneurs, and expounds his Internet industry about entrepreneurship and Web 3.0 product viewpoint, and given a 30 he think that entrepreneurs should follow the rules.

Reid Hoffman I started his career in apple and Fujitsu product management, then in PayPal as executive vice President, 2003 was established on the cooperation of social networking site LinkedIn - business leader. In addition to the rich experience in the industry, he himself or silicon valley's most successful super angel investors, successively participated in or promote one of the investment including Facebook, Zynga, Mr. Call it Flickr, Digg, etc.. FM eighty up. His opinion is not only very well explain the current situation of silicon valley, also from the side opportunities reflected investors' preferences.

1. Try "breakthrough change"
"This product must be can change industry things." How do you determine your creative enough transforming? Hoffman says the product should value $10, and charge only $1. Such as Skype VoIP replaced as originally expensive long-distance calls service. Have enough products to have any chance of transforming create new ecological system.

2. Ambitious
And the spirit of the first rule of interlinked, Hoffman thinks no grand vision could not change industry. He's another idea is running a small company, usually with a big company takes energy is the same, rather than create a fluttering, as the small company uncertainty try to create a big company to change the industry.

3. Creating relationships
Hoffman says that's not a your company with social networking sites, but establishing a side with relationships. Everyone around possible achievements we, from investors, board members to your start-up employees, and directors, everybody is very important. Creating such a network, make people realize that you value, can bring opportunities, expanded the company scale.

4. Prepare for opportunities and setbacks
Entrepreneurs often will encounter all sorts of opportunity, and grasp the opportunity and timely adjust plan ability is very important. Sometimes an unexpected surprises can let company reemergence. Such as PayPal initially only focus on mobile platform, one day a large number of users founder found from eBay. A start team feel very strange, "why these eBay users will come with our product? This is too bad." Then they realized realized PayPal faces opportunity - become the payment tool online business.

5. Adaptations to insist on yourself
Entrepreneurs often experience this dilemma: on the one hand, they are warned to insist on their ideas and vision, the accused and criticism on the other side, with the company lost to refute these after criticism. On the other hand, they also be warned, want to know a flexible, according to data and customers need to adjust his scheme. Hoffman says, "poineering art is know when to insist, when flexible, a combination."

6. Product release the sooner, the better
"Issue for his earlier that you would at version 1.0 of the mistakes made by shame." Hoffman said, "unless you are a jobs", otherwise your product must in some ways is not yet perfect. But often entrepreneurs in product distribution, the user really can be difficult to find these mistakes before using. Only after the production release, you can hear people evaluate and know what changes need to do. He instanced, eight years ago his partner wants to wait until the Finder "add" Contact online website, after function without waiting for his. But facts have proved this function is not necessary, after eight years of Contact LinkedIn also still is not "Finder".

7. Keep a high enough ambition and target, but don't drop too miserable
Back several experience before the Hoffman feel sometimes entrepreneurs, need to remain vigilant pie in the sky. (barton: the bitter translation can swallow since its piece, please Kool Hoffman used a 1990s popular jokes, the fruit taste drink Kool piece that politics competition in granule.) representative huge failure

8. Product innovation is important, but the product sales is most important
If the product cannot be generalized to million and even more users, it is insignificant. Hoffman still take some startups kidding, these companies allege "they will later joined social function" and missed a social function could bring opportunities.

9. Enterprise culture and staff from the start, is very important
A carefully chosen your partner, investors, guiding people is very important, first venture more of the staff recruitment company far-reaching influence. Don't forget, the next batch of employee recruitment is now your employees.

10. These entrepreneurial rules is not natural laws, you can break them
The wonderful in the business from scratch "and" process. If be laughed at you break the routine, took to the previous failed, it doesn't matter, maybe you chronicled the successful?

Hoffman's speech in addition to venture experience, also expounded his views on the Web 3.0. He thinks mobile platform is a Web 3.0 development trend, but data is the next round of the key Internet industry opportunities. Specifically, he thinks Web 1.0 is "search, find information data", Web 2.0 is "true user identity" and "real social relationship", and Web 3.0 will is "user's true identity and relations resulting from the huge number of data".

At present the data information processing in the many, for example that let users find LinkedIn users of a specific skills, corporate or need specific skills; DaiPin position By analyzing the mobile applications Waze of your position and moving velocity to judge the current road conditions, traffic Suggestions are given; Redfin, online real estate transactions and provide more for homebuyers website, local real estate market and they see that the house is information.

Of course, thus and information sharing relevant privacy protection is vital. Christopher Poole and founder of 4chan/Internet stars in out SxSW Felicia expounds the idea of anonymous made their advantage. Hoffman thinks startups just need to follow two principles:
Don't ever "ambush" users. Don't they without the knowledge of the data collected or analysis.

Equality of different data. Users don't care what they share of all information, but the password and a credit card number these more important information is the need to pay attention to the key.

Hoffman has also launched an interesting "self-reference" activities, he hopes the social networking site data, collected about "social networking site data could midwifery interesting applications" originality. If you are interested, you can be published in Twitter ideas and labeled # web3, Hoffman team will make information diagram shows after these ideas.

Keywords: Flap Barrier Manufacturer, Long Range RFID Reader

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