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The following article was published in our article directory on April 12, 2011.
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Twitter "local trend" marketing value

Article Category: Business

Author Name: xia zihui

Beijing time April 12 news, according to foreign media reports, Twitter announced yesterday afternoon, "in Local trend" (Local,) function 70 new a region. This function in January 2010 in 41 cities and regions, it shows popular launched to help users find local topic couple and a new hotspot.

"Local trend" function opened areas increase, fuming at the local level in the future advertisers on "buy" trend topic. But a more logical step is to improve the function of Twitter geographical position. Obviously, the geographical position Twitter functions exist some problems, because very few people on Twitter messages additional location.

On the use of Twitter position data is very disappointing. 18 months ago, the user can already before Twitter message of geographic marks, but has only a very low percentage of associated Twitter message includes the location data. A year ago, according to a study in all the Twitter messages, only 0.5% contains geographic marks. This response Twitter was: "we are not comment third-party report", when asked about the position of Twitter messages to be sure, the company just said: "we use all sorts of factors to determine the position of Twitter messages."

The geographical position and Twitter messages related cib occurrence what matter? Why Twitter user should be liable for their geographical information on mark? Twitter not on these problems well with user communication, a sector claims he was almost never let Twitter's know his position, largely because such a thing: he has a Twitter message sent from home, the results official Twitter app on the map of his direct marks the place, this let him insecure.

"Local trend for users" function apparently useful, furthermore it also has marketing value.

Some industry insiders think: "local trend" this region subdivision function, not only benefit those himself in advertising in the Twitter, also to good general marketing personnel. "As the marketing personnel's a tool, it can provide geographical population research material, let you know a region's something very popular, and even help you drafted in the region paid search advertising. Of course, this may not be appropriate for all companies, but it certainly helps to certain types of company.

Twitter pr team Twitter users, said the news of the day, sending to a total 1.55 year-on-year items of 55 million almost doubled, also more than a few weeks ago items of 1.4. Last December to march, Twitter login subscribers a month, up 52 percent in the United States for 57 percent increase.

In this period of time, Twitter mobile phone users is growing so quickly, signed on independent cell phone users increased by 50%. In the first quarter of Twitter users who use application, Android users, iPad users increased 104% rose 72%, iPhone users increased 55%, blackberry users increased by 51 percent.

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