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The following article was published in our article directory on April 5, 2011.
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Article Category: Marketing
Author Name: Paul D. Rucker
Mobile devices, mobile phones and PDA's are one of the last great frontiers of online business opportunities. Mobile marketing truly can be guaranteed money...if you know what you are doing. To learn mobile marketing it does not need to be or a long learning curve.
Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users...if that's what the users want. "WANT" is the key word here. How should marketers approach the medium?
There are four main ways to achieve this. They are:
1. Offer exclusive content. Anyone can offer ring tones. It's the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.
2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of "Sprint-envy" going around among non-sprint customers.
3. Text Messaging is very profitable. The mobile experience is greatly enhanced when you learn the value of S.M.S text messaging system. Local Businesses are looking to get involved with Text Message marketing.In fact... just by leveraging ultra-simple mobile text messages with an online software platform capable of building and blasting out entire text campaigns on demand (to hundreds -- or thousands of customers at once)...
... we created a system that instantly brings text-message marketing within reach for millions of small and medium-sized local businesses desperate for a new, simple (and PROVEN) way to reel in cash-in-hand buyers...(See Software Below @ website link)
4. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven't yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.
Mobile marketing has been out there for a while but we marketers have new territory to explore. Mobile Marketing offers fantastic opportunities for engagement. Compelling content is what will keep your customers coming back,with your clearly defined objectives you can continue to make mobile marketing your choice for guaranteed income.
Keywords: mobile marketing, local mobile marketing, online marketing,
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