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The following article was published in our article directory on March 21, 2011.
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Traditional publishing digital han han questioned digital copyright only 1000 yuan a year

Article Category: Business

Author Name: xia zihui

Sources: the first financial daily 2011 01:45 on March 21, for two sentences I copy link (0) medium sized print medium forrester j phrase

In a BBS, sharpens iron book Co., LTD. President LiGuoQing dangdang.com CEO in shen haobo ridicule way: "the face today you are still with interviewees (baidu CEO) very close, and clapped shoulder and said, YanHong you this things done wrong. I think this is some of the expression methods lack of bear. In the long run, National Day another will clap the shoulder and said, YanHong interviewees: oh, I turned off."

Shen haobo this transgressions in the background, is ridicule literature and baidu library grand second "copyright wars, always keep composed under the traditional publishing industry no longer" will sit quietly ", many publishing companies to war.

Shen haobo etc the worry is rampant piracy activity if not checked, will ruin the traditional publishing industry not only, still can conspired to digital transformation of the traditional publishing industry in jeopardy.

For now, digital publishing become publication medium enterprise restructuring must be a line of Passover. Just issued the "Shanghai news publishing shortly 1025" planning "outline" requires the city formed in the next 5 years 3 | 5 home more than 20 billion yuan of annual digital publication, ensure leading enterprise in the digital publishing industry value up to 600 million yuan.

Shanghai century publishing group President ChenXin made it clear that digital publishing has become the publishing group and an important part of the listing and financing.

However, despite digital publishing looks bright future, 2010 China digital publishing industry income has reached 799 million yuan, but the output generated by traditional publishing only accounted for 23 billion yuan.

Digital publishing for traditional publishing, actually is painting bread or gold?

Reluctant but must be listed

According to the state press and publication administration goals, the next three to five years, domestic to cultivate six or seven home assets, sales double super 10 billion yuan of large publication medium enterprise. But to make this the "two hundred billion" publishing group, appear on the market, is undoubtedly important meanses.

Unofficial parlance, the six to seven large-scale publishing group, China publishing group, China education publishing group, China science and technology publishing group, shall be deemed "hope star."

As "the kingdom" ", the "big listed" has become the when the most attention information media, but everybody waiting for the year after year.

"Some of the large publishing enterprises, because the market share stable, they own and not very reluctant to listed. But the overall environment in the publishing industry reform under pressure, especially traditional publishing the urgency to digital publishing transformation, make publishing group must be listed." An industry insiders said.

Nearly 3 years, publishing the overall growth in 2009, including books, the varieties of increased 10%, books increased 5.68% pricing total amount, increased number also feature 0.78%) were detected, only slightly fell 0.36% total amount.

But, in the face of new media, digital publishing crisis is very strong. March 9, the press and publication administration and the national copyright administration chief liu in the central people's broadcasting station "China's voices in the program, says the situation in the nationwide reading in survey, a rising number of traditional paper read slowly, and use mobile phones, Internet and other mobile terminal for reading in the number of rapidly growing every year.

In addition, in reform, environment of market has become a necessary means. The purpose of a listing enterprise, one is able to large-scale financing, 2 it is to help enterprise integrating resources. While China's publishing group most is on administrative means kneading together several companies listed can push through combination, the optimum combination of assets and the modern enterprise system perfect, enhance the company's operation quality.

The press has finished a restructuring of the first financial director said in an interview with the daily reporter, said: "the traditional publishing industry development space no death, is expanding rapidly, but the grim situation, to BianZeTong, but can go, still do not know, new media has therefore played between bee; but the worst of changeless is temporarily, but won't die, although mental agony."

Digital transformation is preferred

Our correspondent saw a publishing group project plan, including the financing, digital publishing in their business of all accounted for absolute superiority, the future development of the highest growth rate.

Once home runs excessively published media company of boc international investment banking department listed executive manager Chen hang said, digital is irresistible trend, national policy encouragement, digital copyright protection trend, 3G starting speed reading habits changing push enterprise to go forward.

"To have quality of content resources for the traditional publishing group, to possess such market, in addition to cooperate with platform outside, more large publishing group, explore the platform structures to choose their own molding of profit model, attract large capital into." 100 way chief adviser published research institute new process three kingdoms said.

In 2008, guangdong publishing group established "guangdong publishing group new media publishing center", Shanghai century publishing group, digital publishing started earlier in more than ten aspects and we had business model exploration.

At present, Shanghai century publishing group and the reader is under development, and carrying out the standard formats EPUB file will be printing &photo into XML file r&d, already have staged achievement.

"Build books digital turn archives platform is the first priority." ChenXin said.

ChenXin said although ebook publishing development still not mature, but for China's publishing industry speaking, these basic things haven't made, large-scale turn archives platform construction is indispensable, requires considerable input.

From more long-term perspective, the fundamental solution is made in books when they generate a general file, can be used either for paper published, and can adapt to e-books and various other media of reading.

In addition, chongqing publishing group, shanxi publishing group, digital publishing in the many inputs and exploration.

China's publication group in May 2008, 10 million yuan investment formed "China publishing group digital media Co., LTD", this is China publishing group company upgrade traditional publishing industry, promote the traditional publishing digital and networked published with combination of important step. 2009, completion of the "China digital publishing nets -- big beautiful Chinese" project, last year China publishing group is launched his own reader.

Press can divide a few cup rewards

However, for the traditional press in digital publishing "whether how much benefit to points, the industry is the question.

"The reader is OEM production, the effect how actually, published in China group of the returns of? Or what question mark. The association vice-president of Chinese literature for 2000 think.

2000 think, obtained from digital publishing the benefits to be careful analysis, after all, foreign and domestic situation is different.

Public figures, American 80% of publishing enterprises have been published in digital publishing and ebook business input, their growth is 136%. Amazon recently declared that they in the fourth quarter of last year, the traditional paper books data of the proportion of sales and network bookstore for 100:143, also is this paper hardcover sales 100 period, can sell this ebook. 143 Japan's figures are all the paper books, the paper periodical sales are falling.

"We open digital publishing brings the total plate is close to 100 billion, including digital publishing produced much? It is difficult to quantify." 2000 said, which is a great part of online benefits.

Incomplete data shows, the traditional publishing sector average have digital copyright accounted for only about 20% of book publishing, some a little higher, for example, science and technology publishing group, up to 30%, some publishing group only 10% or so, even 5%.

"The digital books published many problems, but the biggest problem is the copyright problem, rights and how people digital copyright protected, many authors reluctant to sell their own digital copyright, well-known hanhan year in digital copyright returns to 1000 yuan." 2000 think, digital publishing can become publishing group in capital market development of a "way", but to really achieve earnings will be a long time.

"Compared with paper books, large-scale digital books very easy to copy, we never will we plenty of books on PC up, one that would easily copied off all by someone, so the copyright protection of digital books become a global basis problem." ChenXin said.

For this, take the pulse of the industry is walking publishing groups cried foul. A publishing group controllers say they do platform is necessity, because it currently without a third-party platform. He made it clear that this platform will sell. "We must be positioned in a most appropriate industrial chain link." The chief said.

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