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The following article was published in our article directory on March 18, 2011.
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Have You Uncovered the Power of QR-Codes in Your Company?

Article Category: Marketing

Author Name: Johannes Ahrenfelt

In case you do not know what QR codes are they are two-dimensional images that contain digital information. The information is encoded and can only be seen through a QR code reader. They were originated in Japan by Denso-Wave but became popular all over the world due to cost effectiveness, quick response, effective communication and due to their immense marketing potential/

You can make use of QR codes to take an advantage over the other businesses. However, using the QR code for promotional as well as branding purpose requires creativity. You have to think of the creative and intuitive ways that can give something new to your business. QR-Codes can take your business to another level if used properly. Some of the ways to explore power of these codes are listed below. Working on the same lines, you can come up with various intuitive ways to use them:
You can use QR-Codes in your printed promotional materials. The codes will enable readers to jump to your company website or video without having to type anything on their mobile phones. All they need to do is to scan the QR code image using their Smart phone. The installed QR-Code reader will automatically extract the information and take them to the site or video.

QR codes might seem complicated, however, creating and reading them is an quick and easy process that involves no coding or similar. These easy to create codes can become a powerful addition to your marketing arsenal.

If you are using your QR codes on printed advertisements, you will also save money. You will be using print media to send people to your website when they scan the QR-Code. This way, you will be doing double advertisement using these simple codes. The viewers will not even have to type anything into their mobiles. A simple scan will work. Imagine if you printed something, say a billboard, decal, sticker, magazine ad etc, and was able to update the content without having to re-print? All you need to do is to update the content of the QR-Code with an appropriate service. Genius.
You can use QR codes to engage your audiences with competitions or games. You can spread codes over an area allowing the participants to scan as many codes as they can. The one who solves the riddle or find the right answer through code scanning will win the prize or discount to your latest promotion.

QR-Codes will have a major role to play in the future. They will become one of the most innovative and simpler ways to advertise businesses. You are lucky to know them beforehand, therefore start taking advantage of this technology today and establish your business using these unique yet attractive codes.

Keywords: qr-codes, qrcode, qr-code marketing ideas, use qr codes for marketing, marketing, advertising

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