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The following article was published in our article directory on March 11, 2011.
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The little swan released a new air conditon by Media

Article Category: Business

Author Name: xia zihui

Beauty appliances launched the cygnet brand air conditioner http://www.sina.com.cn 2011 March 10 00:56 21st century business herald 21st century business herald official micro bo

YangRuiFa

2011, March 9 garment Co., LTD. (stock code: 000418) in wuxi announced by the board of directors and shareholders for approval, the authorized guangdong midea electric appliance Co., LTD (stock code 000527) to do further expand brand garment, and the beauty appliances launched the cygnet brand air conditioner.

"Little swan air conditioning's listing will strongly ascension little swan. The value of the brand relying on the midea group trillion level industry scale and internationalization to purchase platform and powerful distribution and manufacturing capability, little swan air conditioning will surely become a powerful troop of air condition market." Little swan joint-stock company general manager in the cygnet air conditioning wood newly-built listed conference.

Little swan is the world's largest manufacturers of washing machine was continuing to ten years in China washing machine industry leader position. Last year by the relevant authority evaluation, little swan brand value of more than 150 million yuan. In the NPC and CPPCC, wuxi city mayor MaoXiaoPing charged with for National People's Congress to represent the wood new: "little swan is the national famous brand, must good publicity, with good."

Beautiful refrigeration appliance group China marketing headquarters vice President WangJinLiang told the reporter, launched the cygnet brand air conditioner, beauty is to become bigger and stronger little swan this brand, is also beautiful further advance the product diversification, brand diversification strategy is the important action.

In fact, as early as in more than 20 years ago, the cygnet had plan enter air-conditioning area, and use it as a little swan's second pillar industry to develop. "We have therefore put large manpower and material resources, but because then enterprise lack of air conditioning manufacturing technology, management and marketing ability, and is subject to the system and mechanism of bondage, 2007, little swan had to exit the air conditioning market." Former vice President, little swan group XuYuan recalls.

But things have changed, February 2008, beauty appliances became little swan's new masters. In the last three years, little swan after the transformation, has remained a new face, it not only full access to the original blank high-end platen washing machine of platen washing machine industry, but market share has hit Siemens and haier.

A year ago, beauty appliances, chairman, little swan company chairman FangHongBo in Beijing to accept our correspondent interview was rumoured to: "3-5 years, we calculated the washing machine whether in sales or sales volume, market share to do the whole nation the first." According to WangJinLiang introduction, last year, the cygnet performance substantially increase, is moving closer FangHongBo targets. But a beautiful white goods manufacturers already among the world top five, its air conditioner, refrigerator, washing machine sales scale in domestic before two. These undoubtedly provides little swan brand air conditioner create conditions of birth without notice.

Learned, little swan will highlight frequency conversion air conditioning, located in high-end market. But a beautiful choice in March to launch the cygnet brand air conditioner, apparently to grab the upcoming air-conditioner sales blitz.

Su ning electric equipment investigation data show that by 2010, China's air condition market retail and retail sales are a record high, respectively year-on-year growth of arithmetically measured but add and 24.4%, including frequency conversion air conditioning market than has breakthrough of 30%. According to the forecast, suning appliances until 2011, China air condition market will still better progressly, annual or have 10% growth, frequency conversion air conditioning will be popular. "We have little swan brand air conditioner prospect full of confidence." WangJinLiang said.

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