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The following article was published in our article directory on March 11, 2011.
Learn more about SpinDistribute Article Distribution System.

Excellent product manager WangXing

Article Category: Business

Author Name: xia zihui

Excellent product manager WangXing: defects and aura also dazzling http://www.sina.com.cn 2011 March 10 nor the commercial value magazine commercial value magazine official micro bo

Commercial value magazine covers WangXing this man "article"

The original problem "WangXing this man"

This created the campus net, rice no and regiment of young people, and on a nearly perfect entrepreneurs in the very different, he very smart but poor communication, he can make cool product but do not use capital, he is a defect and glorious also dazzling outstanding product managers, but in this era, give him a stage, maybe he can change the world.

HanYingZhao | | text into far perturbation

Mention WangXing, web startups remaining unmanned knowing, but those who are outside the circle of what he is doing and say what, understand really not that many. Now on the first floor of WangXing introduces, must say is he is ???�????� standing beauty regiment nets founder. Although again Out of person, also should not to know China "43,200" hot. And WangXingZhi from jan.7 industries, is an absolute DianHuoZhe. No he founded beauty regiment nets, jan.7 to this life field service e-commerce in Chinese ground impossible so rapidly rekindled prairie fire ?�? ?�? actually, this words from more than one engaged in "43,200" business entrepreneurs.

If asked WangXing how is the person? And he earnestly talked must not suspicious of his smart, work hard, but a clever and do a lot of homework, often displayed on problems, namely direct grasp core business, beside the person not can catch up with. Too clever too hard-working people often easily in each other's problems are obvious common mistake, directly expressed surprise and the bewilderment, make fast too direct and curt reaction, let the unknown situations interlocutors very embarrassed. For example have times show host ask him, to other think in 43,200 industry new friends to share these experience? General entrepreneurs will appear more cordially say 1, 2 o 'clock, don't want to say will also gently to elaborate the past, but WangXing immediately said, "why should I give competition training?" Truth right, but speak too obvious, too direct, this is WangXing style, whether you like it or not, he is such, this also is many people for his first impression.

The commercial value "on the WangXing interview, is in haidian district in sports far yue visitor building the layer 3 beautiful group office. The whole office area more than 2,500 square meters, hold the beauty group and rice no (Micro - presence service, founded in sina Micro bo before middle due to force majeure, the end was unable to visit back online) two team. Rice no office block more quiet, wall decoration, but also more delicate a bit tight beauty more like a group of revolutionary forces are growing rapidly, ready to 1 order moved to the next stronghold. The commercial value "reporter observed, the sofa of furniture are overweight in often move was abandoned.

Here, the front office girl busy reception drive-travelers applicant, behind her of "beauty group" Logo also clearly visible painted over grain, seems to be caocao up paint open for business. Passing "rice no" office, see small conference room someone in the phone, and he bowed wears a gray chest take black stripes of even cap who, in using HTC clothing cell phones, like an athletic swimmer, the hair retain only 0.5 cm. He suddenly turned across the glass with journalists say "hello", first seeing his boyish people will certainly not consciously wondering why forehead parts preempted the face the excessive proportion?

Many people feel that this man face overall tone settled in a smart slightly obdurate bounce. He wears a pair of some intellectuals flavor of long round glasses, the mouth cape hang laugh, jaw rich, he left face with a naughty, right face slightly severity. He is WangXing, "beauty group" and "rice no" two disparate style products, leader of contemporary Chinese the most popular continuous entrepreneurs and big Internet companies outside of the most influential product managers, no one.

WangXing meet with the first 2 minutes to look at reporters backpack, from inside to outside, from the function point of view patrol again, and gives good evaluation. Perhaps this research tools details habits and his geek characteristics related to bring a thing always from inside to outside research again, especially like to comment on the functions and USES. In the next half hour, we in a just enough 3 people simply small conference room, WangXing toward fadeaway from my body, let chair foreleg slightly raise. Generally this time is he trying to recall and think about some problems, from his backpack to speak about the journey, and go to silicon valley he personal growth and entrepreneurial experience of dribs and drabs.

Then, we will WangXing entrepreneurial experience from the most important of a few decisions about that decision behind the environmental conditions, and his thinking process and value system, conveniently share from his poker, the space shuttle and the 007 series movie "the tomorrow empire in the discovery of experiences and lessons.

Poker of gaming tables

In 2003 the winter, enjoying the Atlantic level warm-moist air flow in low altitude mainland gently moisturize, Delaware university campuses, still green, it is young students reading learning and thinking of the future good time. Campus library provides good network connection services, due to tutor vacation for 1 year, the Chinese students from tsinghua university WangXing already in this library is soaking for a whole year 1, and may even because he was too often, so have the law, thieves have brought a habit, before he left for a while kongfu stole his notebook computer, the "American school also without spectrum", WangXing slightly joke to remember that time.

But even more important, WangXing in this year to browse a lot of websites, still free exploring read various relevant society, economy, life sciences, etc ZaShu, add in tsinghua university undergraduate course in computer class had studied hard, the father of the tower of Minix instructor's book can nussbaum Operating by telephone under 0120-2714540 themselves and Implementation of ?�? : ?�? that book cover is four LiMao in laptops online, he set up very early on Operating Systems, distributed computing infrastructure such as the cognitive framework, then can already see, WangXing hole to MSN (a) this kind of Social Service the emergence of new website form, is not only the "friends" so simple, and is the mass information through the Network transmission of mass communications infrastructure, as well as the prototype of the future Network Operating system, rich and colorful life online and products will be based on the production and operation.

That prompted WangXing in winter was made a big decision to return to MSN for direction entrepreneurial, venture may be early think good, to MSN direction is this time determined. This conforms to his usual way of doing things, like to collect a large amount of information made after a series of several important decisions, not constantly make a decision. The small daily Very explain how the working style, an example is WangXing on high school, because he loves basketball, he found a dedicated shooting hand to make shots NBA success of books, carefully read again, and follow the above technical details to training, finally significantly improved his shooting percentage. In the campus net, founded WangXing also made several now seems very important decision. At that time, "great friend" project (a generic people to MSN) online 1 year, slow growth, while money hasn't gone, WangXing, his college roommates WangHuiWen and senior high school classmate LaiBinJiang three buddy aggregate, vertically to MSN direction try again a. This time, haven't decided to do this to MSN campus vertical campus. WangXing take the idea is to do a village to MSN, still do a campus to MSN? This decision now look easy to understand, because campus crowd social frequent degree and the emerging Internet product attempt intend, accept accessible to significantly higher than ordinary residential users.

But the decision after the chain reaction is very large, according to WangXing understanding, the decision of the important question is whether to behind from several vertical markets to make the right choice. WangXing thinks, choose to the market, also was made clear the user group, has been clear about the user group is easy to handle user need, create value for customers, choose a right decision is a series of market key began, of course the most fundamental premise is to choose the way to MSN.

Decided to make the campus to MSN after, WangXing team knew what the crowd, those who should serve students in school life, visible and handled, so they will soon be half energies to offline promotion, quickly made a right decision behind the three or four: first delineating qinghua university and National People's Congress and three schools; Then he caught up with tsinghua 22now annual students festival, campus got tickets for the lucky draw must talk by registered can participate in drawing, many people for this registered a school, these people became the first campus users. The second event, they found the student summer home to the station bus inconvenient, then made a campus net "regiment bus", gather enough free number to the station of activities, these activities to campus accumulated the first batch of high quality core users.

WangXing and cited Zappos founder XieGuHua his "three pairs of shoes: beautiful nimble step XieGuHua readme" President summarized the experience of playing poker that choose to the market how important is: often go to professional casinos to play will find, a night you can do the most important decision not to play card, but what comes after you on which the poker game. "Many friends oriented market, our ability is really bad, but again even stronger also do not up, so that a wave of all finished, I mean that a wave of functional in 2004 to MSN." WangXing said. At that time the campus co-founder, now also add beauty regiment of WangHuiWen also said, many friends of failure is too broad, so take a lot of time online, and campus basically half energy online do website, half energy offline do promotion.

WangHuiWen also believes that the campus success with a certain degree of luck, "we experience less, about 1 year just messing products online, at that time, many products earlier come out of the person has become martyrs, we have much more time and chance to see others' experience and thinking to MSN industry of new change." WangXing also said, they had been very lucky, "at that time although there are pretty many competitors, but not too strong, if have a stronger competition, we do not rise, frankly speaking we team competition ability is not strong." These actually all from the side proof, choose the campus to MSN is a right decision, certainly also an element of luck, is a bit stronger than their companies became martyrs, money burns out, no chance again into the vertical to MSN market, stronger people haven't noticed this market, WangXing team had a neutral.

Change the world's two conditions

2011 during the Spring Festival, WangXing while visiting the chance to go to America visited a circle of cool silicon valley VC and their investment in early stage companies, including Founders early investors Fund Facebook Fund etc. This visit to WangXing sticker shock, on the one hand, WangXing entrepreneurship in the years following didn't go to the United States, more important is the visit, he saw silicon valley has a group of people rather than a few people, "they really care about changing the world greater than financial returns," WangXing said. This again prompted WangXing to ponder why some people and institutions can change the world? What environment and mechanism contributed to these extremely cool and commercially in extremely successful companies appear?

WangXing Founders Fund investment by exploring space technology (SpaceX) company deeply shocked, it is a commitment to commercial launch of the space shuttle company, at present already successful launch and recovery "dragon" capsule, improved can realize transport astronauts to the space station's goal, and SpaceX also got NASA U.S. government agencies such as the considerable assistance. Their vision is year while the MOTOROLA not out of the "iridium satellite plan" done twice, because today is an electronic circuit than what the cost has been greatly decreased, launch manned spacecraft costs also therefore dropped substantially. They had an offer than Russia low, sending "dragon" capsule falcon 9 of the rocket carrying force has exceeded transport shenzhou spaceship long March 2 rockets. If successful, its symbol significance is that it can be proved to the world, space exploration is not state and government leading, individual businesses can have founded more efficient, safety and low cost to achieve.

From these investors and enterprise, WangXing see is silicon valley hordes of innovators ambition and beliefs. This belief, he summed up, one is to believe that technology, 2 it is to believe that markets, free competition. "The first is firmly believe that the power of technology, and these people believe that technology is not only a change of possible business field, but to change the world, I think they are really reflect on the things of faith; second is firmly believe that the market, this might founder of Founders Fund with Peter Taylor personal values have relations, he is liberals, he even support for a study on the high seas establish island." WangXing said.

WangXing think, adhere to science and technology and market to change the world, often also can obtain very good commercial return, with firm technological change the world and the free market values, to see the world eyes may open many can in the 10 times the speed of variable sudden arrival time to take a chance. This is WangXing long repeatedly, on many occasions repeat one: "facing a dissatisfied of things, there are three kinds of choices, it is to endure, 2 it is to walk away, the third is to change it."

Most people chose the first two, few people choose to change it, inside this very few people eventually become a change the world.

WangXing seems to be with her own experience, explain "change the world" of the two conditions. WangXing whole individual growth experience is an experimental story. Acquire high school as a child, WangXing all is workshops, he being "experiment" over all the pinyin whole English education, teaching, he also himself in the home to do all sorts of a bit dangerous chemical experiment and collecting biological specimen, in high school access to computers and the Internet, before his experiment chemistry and biology is the most fields. WangXing grew up in all experiments, less than a thing, find out the method and technology change things for him, with high sense of accomplishment. He did not lack the ability to change the world, but only ability is not enough and they will have an environmental and mechanism, environment and the mechanism is a stage, sometimes also must meet the stage for bole.

WangXingJi have to high grade next semester, I gain a shift long opportunities in the teacher before they are designated monitor, and later head teacher is very democracy, let all my classmates voted, through three rounds of PK, eventually WangXing elected. WangXing when specific all speak what already forgotten, but he knew he run idea is very simple, just think the classes have many things is not very satisfactory, have a better approach, he thought he could to change. The monitor election and the teacher in charge of individual education concept, WangXing remember directly related to the teacher and they like playing computer, playing games, recountal when classmates clubbed together to buy our teacher a "the memory" as a gift. Without the headteacher creation loose and free atmosphere and democratic mechanism, there would be no WangXing stage.

During the university, WangXing and later venture partner WangHuiWen together meditate various new. WangHuiWen recalls, when they are in the dormitory discussion is the largest B2C and C2C e-business. WangHuiWen still remember him up to a ChinaRen need "registration" this link and wondered for a long time to understand what meaning, but at tsinghua university of the campus network than the outside speed, this for their fast contact the latest information on the Internet provides certain convenience. He and WangXing also attended tsinghua entrepreneur association, had heard of zhang chaoyang, lei jun, including ChenTianQiao etc many entrepreneurs speech, relevant business idea has long had in mind sow seeds, this also gives later WangXing, WangHuiWen and LaiBinJiang three people on promising to MSN direction, give up all personal original academic or vocational soon together, buried a foreshadowing.

Later the important partners include MuRong all and ZhangMeiSheng. In 2006 from baidu join intramural MuRong are WangXing while in the United States in the free software BBS met in, and then, work together to create "rice no" and "map", now also is beautiful group's co-founder, Write the code is ZhangMeiSheng campus bottom in 2004 shuimu Java edition know, when ZhangMeiSheng is this version of the administrator, but he has no real engaged in school, at present has joined beauty regiment.

The situation at that time and a misunderstanding, WangXing team choose to do to MSN market after campus Facebook indeed soon became campus net copy objects, but it still belongs to the information tracking normally, the campus net this project was in the WangXing internal team is known as "Facebook", so the code written in the also is "Facebook" the inscription, which later by many people think that the accused, WangXing copying a Facebook code. In fact WangXing team did not plagiarize Facebook code, just borrowed Facebook graphical interface design style, when domestic few people know to MSN site near the bottom of the program development, WangXingHe WangHuiWen please ZhangMeiSheng help, eventually made campus is based on ZhangMeiSheng code completion. This misunderstanding let WangXing back most will copy of continuous entrepreneurs "title", actually is not fair.

Make product thinking straight

And WangXing talk, talk about entrepreneurship in product making decisions, his answer is very direct. WangXing the imbark course although experienced twists, not a straight line, but his body has many successful Internet company founder, especially technology and product background founder body often can see the straight line way of thinking. The most obvious also most notable is, WangXing is remembered China Internet to Copy China will think of people, especially the socialization network this wave ChuangYeChao. WangXing entrepreneurial process of several successful start is borrowed Copy to China of the straight line method, many people admire his choice of Copy objects eye, also somebody will return for its simple plagiarism. What is innovation?

WangXing thought, "innovation the word's original intention, should be a better way to do certain things, just think this thing to do better, can." For example, see a demands are not met, or there are many people tried to go to meet but there are many places where you can do well, you have a better technology or mechanism to solve this problem, meet the demand, then just do. A violation of the law to plagiarize certainly can't do, but with some other people's mature experience, can save a lot of time groping.

The product manager for innovation should take a "utilitarianism" attitude or thinking straight, but in our education, "utilitarianism" is often as offensive, "copied disgraceful" consciousness is simple amplification equivalent to "tracking industry intelligence is a shameful", "to predict and judge competition strategy, take launch similar functions for our defense" and other methods, illicit competition, it could be considered bad means, even encourage people to do some "re-invent wheels" otherwise things. Actually innovation level and absorb learning existing product information, not directly related to how much is no quality, no great seen or done, disassemble, reverse engineering, it is difficult to make clear a technique or operation mechanism what is going on. Innovation will always be based on a lot of basis, genius of innovation also has "1 million hours" and other methods can be trained to close or achieve.

WangXing don't think we should to innovation and innovation, this actually back to do not re-invent wheels and to think about how to change the world's core value. If no standing in the whole world of information flow observer perspective the world as a product, and do sufficient homework, imitation of human society can subtle to act, it is impossible to create the Twitter this product. WangXing thinks, innovation must to meet demand service, no need of innovation is meaningless, discover new demand is the most important. He believed that the American Internet is innovation degree high, because American network popularity and deepening high, new demands continuously produces.

WangXing views have some sense. Just before GroupOn mode in 2007, e-commerce payment conditions such as immature, is impossible to rapidly emerging. In many basic condition, America indeed go ahead in China, thus creating a large can Copy to China time window, adhering to create user valuable product managers should help with the time window and its intrinsic logic thinking, in order to successfully completes the localization work, the key is to Copy China after steps how should walk?

WangXing directly, also reflected in the steps on after C2C. He often thinking is the user really want? And he said, "do you it pains" (What you need) and "pains lesson 48" (What you want) are not the same. He felt leave no stone unturned to solve users want what problem is the product manager's bounden duty. He cited the 007 series in the movie "the tomorrow empire of the agent 007 media tycoon saying:" did you forget the first law: mass media to people they want." WangXing said. "I feel 'give people they want not only to media are essentially" first, make product too. This is a very important thing. Sometimes the most important is what he wants something, he really needed what it is insoluble things."

Furthermore, WangXing think product managers to satisfy the needs of the user should also try to pursue straight line. This is especially important in products create early, such as team communication and collaboration, he thinks the best communication way is actually don't need to communicate. He said, "find good people are most essential, otherwise all aspects will be very tired, the efficiency is low. I to Facebook, a friend told me that a good engineer and a bad engineer bad 10 million times, I at that time was the number shook it. Facebook am only 500 engineers, I have another domestic operators under the Internet company, they have more than 2000 engineer. I know do engineers will be sent before far away, but I generally with ten times the figure for, or a hundredfold with others, I have never bad 10 million times. But he said the truth lies, choose good, choose good engineer, often is a thing is done out or do not come out the difference lies."

WangXing direct, clever and hardworking, also can bring some problems, such as communication may be lacking strategy, but WangXing directly and hard and he believes that changed the world technology and mechanism is concerned, he way of doing things and his values are closely linked, so it is difficult to change. Even meal no, subpolar setbacks, early financing speeds slower than rivals, etc, to a certain extent from communication strategy problem, a more fundamental may be values problem. However, along with external business environment of mature, capital, industrial platform for one-way ability outstanding, enough focus, direct and crazy ChanPinXing entrepreneurs support "exoskeletons stronger, like" WangXing so bright, make product values sufficient enough paranoia and execution, clever and hardworking directly enough new generation of entrepreneurs, must be able to find my own wider stage.

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