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The following article was published in our article directory on March 10, 2011.
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Apple accepted complaints increased sharply

Article Category: Business

Author Name: xia zihui

Apple says the only guarantee that February iPad the difference is nearly 1 week complaints increased sharply

On March 3, apple, and says iPad 2 released after two weeks of purchase iPad generation can back 1,100 yuan price. The journalist learned from dealers, part iPad consumers and distributors can enjoy this "treatment". Apple China pr company director said yesterday that apple only guarantee the consumers in the apple store bought can enjoy compensation, as for dealers in the price of an apple can't commitment.

Partial authorized shops refuse the difference

Last week, ms. Chen to our reflect, "I March 2 at apple authorized shops spend 4788 connects center a $iPad tablet computer generation buying an apple. But the next day of the apple is announced iPad depreciate 1,100 yuan, generation apple said within 14 days of consumers buy can compensate the difference, but this authorization shop refused to give me compensate price difference."

According to ms. Chen introduction, she purchased the iPad door face write "apple customer center, the clerk said she, the shop is apple authorized to operate," the store with the apple online store product price is unified, service. Unity"

The public relations director apple China company said yesterday, apple only guarantee the consumers in the apple store bought can enjoy compensation, as for dealers in the price of an apple can't commitment. "This is according to the Apple Store retail purchase policies, this policy exist for many years, all products applicable to Apple. But Apple dealer shop does not have relevant purchase policies."

It is reported, in apple flagship store bought product, invoice was written on the back "if within 14 days apple official lower consumer purchase price of product, consumer can be demanded a refund the difference", and in other dealer buying products, invoice no marked "remedies".

Gome suning etc "at" the difference

Recently, gome, su ning, jingdong mall etc are expressed "at one's own expenses" follow-up compensate price difference. Yesterday, reporters from mobile retail chain stores, d.phone understands, as an apple in China, d.phone has also cooperate retailers follow-up remedies. D.phone related chief discloses, d.phone channel remedies by the faulty, will be in the future with the apple to negotiate.

In addition to the above "at one's own expenses" refund the difference of dealers outside, consumer in other apple dealers buy iPad and cannot enjoy back to the difference of the policy.

From China electronic chamber of commerce sponsored by the consumer complaints nets 315 data show that the nearly a week, about apple iPad complain sharp increase, and most complaints are about iPad depreciate compensation inequality. As of yesterday, 315 consumer electronics complaints about apple computer network altogether receiving complaints 224 Pope, involving iPad complaints 177 Pope, the main problems for iPad remedies.

In addition, 2010 so far, 315 consumer electronics complaints network altogether received complaint 130 Pope mobile iPhone effectively, including 95 cases involving product quality and after-sales problem, 35 cases involving the liverpoolfc.tv ordering cancelled order a refund or invoice. Relevant unsubscribe and invoice, in 2010 November begins to appear, December involving such problem number of complaints have a substantial increase, continue until 2011 March.

Our correspondent LinJiLing ZhaoJin

S sales channels

Dealer said take the goods without commitment remedies apple

4 iPhone machine is hard to find. IPad retreat price policy "differentiation treat". Apple Chinese channel developing, exactly how with a kind of architecture in?

There are four regular channel

Previously, Apple official introduction, iPad formal purchase channel has Apple Store online stores, Apple Store retail, Apple dealers and Apple campus experience centre, four. At present, by Apple Apple retail Store of retail in Beijing, Shanghai each have two. Media reports said the Apple headquarters, according to the plan, because Chinese market fast development, Apple plans in China two years Apple retail Store to 25 home.

Except the Apple online store self-support of retail and sales all is Apple products outside, the rest of the Apple sales partners respectively responsible for sales of different types of products, including gome, su ning and various store inside, unified called Apple dealers.

The journalist from apple liverpoolfc.tv see, in Beijing area apple iPad designated dealers include: the longhua Calvin's xidan big yue city inn, new world shops, east ring square shop, jin sha inn; Gome store, Beijing's princess 'grave AnZhen shops, every single mardian roc embellish inn; The ZhongDa shops, large inn; every single mardian, Suning Beijing sijiqing shop.

Dealers different treatment

Informed sources, and Apple dealers and is divided into the Apple Apple dealers, Shop, high quality Apple authorized dealers and industry authorized dealer of four categories, respectively facing different customers, sales of different products, also according to different level enjoy different treatment.

Mobile Internet industry league secretary general li yi said yesterday that last apple online mall opening, are the apple in China only direct channel. Due to the direct selling system are strong and so apple in mainland China and recruited four general agent, respectively is paining LinHui, jia jie technology, changhong wah and founder century, they take different product sales, apple and the product through the secondary, tertiary agent sales out.

The above insiders still discloses, apple is very arrogant, basic treat distributor is notified and execute relationship, never discussion negotiation process.

Yesterday, apple an authorized dealer told reporters, although their product price and the apple official keeps consistent, but apple from no limit their selling price. "Apple is only limited highest price cannot exceed official price, lowest price by the dealer set for yourself. Take the goods when apple nor promised remedies." The dealer said, "Apple never dealer retail Apple Store retail Store come similar purchase policies."

(LinJiLing)

S market mess

Apple officially announced iPad generation news, domestic sales market iPad almost immediately into chaos. With the previously iPad stock situation form contrast, part dealers begin promotion iPad.

The store doesn't sell etc increase

Zhongguancun science &trade sells the one apple iPad businessman told reporters, apple abruptly announced depreciate let many HangHuo businessman cuo off guard. At present many merchants hand backlog a large amount of iPad products, many businessmen to want to sell, because sell a kui one. "Before selling a product, can make a hundreds of yuan to be very not easy now sells a at least kui 1000 yuan, calculate down, which redeemed white does not calculate, having a more take in a large." The businessman says, now sells the businesses generally is lose money.

The businessman says it does not want to depreciate sales iPad, temporarily store. "On one hand is not to want to do lose money buying and selling, in addition, iPad 2 also don't know when we go on sale in China, but a start probably still stock, the market demand iPad still exists, if the apple official iPad also broke goods, iPad generation will bend, perhaps even mark-ups to sell?"

A store says less earn 3.4 million

Ding good sells the apple store "Beijing ZhongDa" manager ms. Li said, now everyone trying to promotion, hoping to inventory all sell go out, although most HangHuo merchants are not willing to follow the official price, because it means that each sell a iPad will earn nearly 1000 yuan less.

"Before we according to apple official price. Now we are selling price, on the basis of 1,100 yuan will depreciate sales promotion, in addition to still send gifts. For example, our store of ipad 16G 2800 yuan, they sell, still can giving apples all fittings series." Ms. Li said. "we iPad inventory and store, even by SanSiBaiTai per depreciate 1,100 yuan computations, this part of the loss is as high as 3.4 million, not to mention promotion."

"After sealing" iPad aggravating

With sales HangHuo iPad merchants, compared iPad merchants days more authority is having a hard time. "Yesterday have counterparts, feel the apple was suddenly put a, really is this." The businessman said, "now is trying to contact iPad 2, on sale in America, I will soon be able to take delivery, now has clients book it. But the price is not yet set, it's all depends."

The businessman also revealed now sell in a "after sealing" iPad. "This kind of product is not apple YuanFeng, but these vendors do not know where to take the goods, oneself later than HangHuo packaging sales. Price is low, absolutely."

Mobile Internet industry league secretary general li yi discloses, this is actually a few businessmen purchase second-hand iPad, after processing sales. "They 1500 yuan recycling, 2000 yuan to sell, cleared 500 yuan, cheap price, consumers buy it." Li yi said that in the future iPad 2 listed, second-hand iPad market will be more hot, also have a lot of overseas iPad into China. (LinJiLing)

S industry parlance

Lawyers said apple no obligation to pay the difference

IT industry YuGuoFu attorneys said, from the legal Angle, apple under no obligation to buy from dealers channels iPad consumers pay the difference. "It's a business contract relations, buying and selling, the seller cannot reach after perform its obligations under a contract, if the parties to the agreement before buying and selling the seller will perform agreement. But the question now is apples aren't making promises or agreements."

YuGuoFu expresses, consumer some basis is an Apple Apple Store retail purchase policies, but this does not apply to dealers.

Chinese consumer society, standing vice secretary ChangWu Cohen, says that as long as is apple dealers, whatever the reason excuse, refuse are excuses are not sincere performance.

"This is not the trustworthiness, this 1100 dollars money, I have to earn pockets, apple has given me the corresponding policy. For example, to fill my the 1100 dollars money, as long as I don't retreat, 2200 yuan of money is mine. And a kind of circumstance, wholesale channels not too formal, intermediate link is more, apple to policy needs to be cadres cash, and it is a terminal, must first cash." Wu Cohen said.

Mobile Internet industry league secretary general li yi said apple sales in the United States system and China are exactly alike, apple impossible to consumer differences to treat, must be in communication links appear problem.

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