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SpinDistribute.com Article Directory

The following article was published in our article directory on March 3, 2011.
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Levi's Pushed Network For Style

Article Category: Business

Author Name: xia zihui

Global jeans market first brand Levi 's recently strengthe taobao shop, through its official flagship store (http://levis.tmall.com), with the aid of the person annoys the e-commerce platform to seek a new round of development.

Levi 's and taobao cooperation will also is a cross-industry cooperation of another successful cases. According to its own brand and product superiority, Levi 's will be able to clean out treasure owned by broad membership foundation and strong marketing mode, will Levi' s insist on original, classic and quality assurance, adhere to the concept of self transmission to more Chinese consumers.

"Old" brand embrace new opportunities

In 1853, Levi Strauss called a young man in San Francisco made the world's first jeans, Levi 's legend became spread, now, Levi' s business has developed more than 110 countries and regions, in China also has 600 entity store, is really the first brand of jeans.

Already in the United States, Canada, Europe and Japan market success of Levi 's character, including China, "and a series of ingot shikoku" emerging markets become its new development point, China's fiery e-commerce market nature also not to be missed. Levi 's said, e-commerce market in recent years Levi' s attention becomes a focus, hoped through and taobao win-win team official flagship, let oneself of business can extend to more cities and even villages and towns.

According to the dragons released by 2010, the Midwest buys data that buys growth has exceeded the eastern coastal areas, especially in hunan, hebei, henan, etc that buys number increasing far above in Beijing, Shanghai and other first market. In addition, after analysys international, a report clothing shop market growth than 3C and other industries, e-commerce market therefore will become the key new clothing brand competition. The personage inside course of study expresses, Levi 's beat layout taobao shop, will make its in consolidating the current market advantages while, wins a broader market opportunities.

Would push for network design

Reporter in taobao shop Levi 's official flagship store saw Levi' s, despite of its flagship store very low-key, but one week after the store of a 501 series low waist straight canister mens jeans has sold 280 bar, and more than ten product sold more than 100 bar.

Learned, Levi 's official network flagship store in online beginning launched nearly 200 product, and plan in the future through a wider lines to meet various ages to the needs of their customers. Levi 's aspects revealed that the company will also through official flagship store releasing a certain amount of special style only through the network marketing, and entity shop realize part of differentiation in order to seek more reasonable and more diverse portfolio of products.

Levi 's has own enthusiast, and through the form of online shop, these enthusiasts can quickly get new information, the choose and buy yourself like product. Meanwhile, online shop can also help originally not familiar with Levi 's customers to understand Levi' s products, thus make the Levi 's can establish a wider fan groups. "Through the network marketing model, Levi 's can quickly to establish brand image, also can increase sales, expanding sales scope, reduce the cost of sales, and quick to get customer feedback information, to understand customers' needs, later in the development strategy is more flexible reaction to deduct more suitable for e-commerce consumer characteristics of products." Levi 's said.

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