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The following article was published in our article directory on March 2, 2011.
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Article Category: Business
Author Name: Amanda xzh
Just past the 2010, be called "China micro bo or the reign of an emperor". More and more government department launched his official micro bo, become a kind of mass communication with new platform.
December 2010 29 afternoon 3 when 33 points, sichuan people's government information office "tian micro bo focus sichuan" the official opening. As China are rare provincial government information publicity micro bo platform, "tian micro bo focus sichuan" opened four hours after "fans" for several more than 260, this means that the average every minute had a netizens become its "fans".
In feb. 25, the sichuan provincial government micro Po's "fans" number has been close to 24 million.
Provincial party committee secretary micro bo greet the New Year
Opening "tian micro bo focus sichuan", first micro bo is from the provincial party committee secretary, director of the provincial people's congress standing committee LiuJiBao period of words: "today is in sichuan, history and reality, endowments and create harmony of modern sichuan, is history profound cultural foundation, people's wisdom diligent, economic prosperity open, mountains comely vast modern sichuan." Released a few minutes later, quickly attracted 100 netizen "onlookers", more than 10 net friend message force quite.
2011 on New Year's day 0 0 points, LiuJiBao through "tian micro bo focus on sichuan," including "weave to support province post-disaster reconstruction, economic and social development of the people of the whole country and friends at home and abroad, expressed heartfelt thanks!" Such contents as "collar". Netizen first published hot debate: sichuan is tide ha. Many netizens use "to force" to top this micro bo. Netizen "tsing yi mozi" remarked: "provincial party committee secretary with micro bo hair New Year greeting and really fresh, must turn first."
Meanwhile, the sichuan provincial party committee secretary by micro bo to people happy New Year to you "cause media attention. People's net, xinhua net, the China Daily nets and other famous website all in a prominent position reprinted.
Micro bo overseas-targeted publicity.in triggered attention
This is a group of sina micro bo transmitted from wonderful moments:
"The first of land and resources recently named" Chinese hot "hometown of, guangyuan list..."
"Sichuan cultural and commercial bank of China branches in sichuan province held the support culture industry development strategy cooperation agreement signing ceremony..."
"After the implementation of minjiang river avionics development, leshan port will upgrade for chengdu port, become chengdu total hub of the extension and an important complement..."
"Sichuan people's livelihood further increase the investment, the total investment in the project for people's livelihood 782.59 billion yuan, more than double the 2008..."
The provincial government information office related spokesman said: "sichuan will pass small bo this overseas-targeted publicity.in platform, promptly to the entire sichuan, national and the world release all kinds of propaganda sichuan information, timely release the related measures and policies of news link, and let more people attention sichuan's progress and development. More and more people through the micro bo timely release information, and micro bo release information, news's unique advantage has been greatly reflect."
"In the Internet propaganda field, sichuan strive to walk in front in the whole country. Especially the 5 · 12 earthquake in sichuan in Internet field since the propaganda influential expands unceasingly." Sichuan provincial foreign propaganda office officials said the new media communication forms, breaking the opposite out-of-the-way geographical disadvantage, timely will sichuan changes, information release out.
The government micro bo group arises at the historic moment, personality highlight
According to introducing, sichuan province government entities at all levels and their departments now open certified official micro bo already amounted to 11. In sina micro bo, seven sichuan government agency launched a micro bo, including 2 provincial government agency official Po: the provincial government office, the sichuan provincial tourism administration. In tencent micro bo, already includes "micro chengdu", the four municipal government information publicly micro bo. In addition, mianzhu city traffic police station, lugu county nets p, chengdu police etc police micro bo, also received many users to chase after hold in both hands.
The sichuan provincial government micro bo group of personality highlight.
Most "diligent" - these official Po, "knit the hardest working on my" is undoubtedly "the sichuan provincial tourism administration". By the end of February, "the sichuan provincial tourism administration" woven my 33 pages 1608 information, including many greetings, tourist information and meteorological remind etc. In addition, "release" and "chengdu shuangliu propaganda department" to the micro Po and 401 scheduled the micro Po number, followed by the post content many for information release, Posting form often illustrated.
The most "service" -- on New Year's eve, "shuang liu propaganda department issued multiple recommend shuangliu gourmet micro Po:" eat year, to the shuangliu come... let your appetite big open 20 dish, we like brings out for you..." For users interested in food, "shuang liu propaganda department" also obligations posted cuisine businessman and the boss's mobile phone, let it become micro bo service platform.
Most "popularity" -- "micro guangyuan 58 million people," the audience. In sina micro bo, "chengdu published" with 19 million fans in these official Po number of top, sun-moon "the mainland's most fire government micro bo". While in tencent micro bo, "micro guangyuan" take "the dark horse" situation picked crown, the "audience" has reached 67 million.
Most "sophisticated" -- in these official Po, opening the earliest, should belong to chengdu news release official micro bo "chengdu release". On 23 June 2010 14 when 54 runs "chengdu published" issued the first bar micro bo, welcome net friend attention chengdu. First the micro bo be sent on 64 times, some Internet evaluation "follow the Internet development trend and chengdu side walk well"!
The most "lyric" -- official Po except issued the serious information outside, also do not lack humanized content. "The sichuan provincial tourism administration" and forwarding a "of the 1980s and 1990s after memories of childhood, do you remember" micro bo, yinde net friend send out "tears ran, remember all" comment. Christmas Eve, "the sichuan provincial tourism administration" or even exclamation "way:" although Christmas is a foreign holiday, but occasionally I think if the chosen in the snow tomorrow night, that will be how romantic!" The intention of peremptory among friends. Everyone says "sichuan provincial tourism administration" are so romantic.
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