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The following article was published in our article directory on February 28, 2011.
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Before the Groupon Come Dawn: China Market Bloody Fight Inevitable

Article Category: Business

Author Name: Amanda xzh

Groupon station has become China's entrepreneurs new paradise. The earliest Groupon standing Groupon great success make a lot of people seem to see in a short time open wealth of the door of the way. In this business model is introduced into China more than a year, there is a large amount of imitators YiHongErShang from China electronic business research center of the figures show that in the past year, a certain scale of Groupon station has reached 1880 home, not including those who died or and lifeless suppression of the 700 website.

Review past all previous web startups tide, seems difficult to find such a low threshold like jan.7, looked so easy successful business model. Groupon just refused a Google with $6 billion takeover plan, they think they would be worth far more than the price. This behavior will undoubtedly greatly inspired the global Groupon standing entrepreneurs, and so they believe, if can this pattern copied to oneself of country, the success will hands-down.

Optimism permeates the 43,200 industries. However, they must realize that all the low threshold industry must be faced with astonishing firms, and more cruel the law of the jungle. In giant appeared and establish the new threshold for the industry before, many participants will forays. This scene in Groupon standing on will doubt. Innovation is predicted workshop chairman li kaifu, finally only about 10 websites will become the survivors. Kai-fu lee prophecy would you come true apart from, the only certainty is that, in Groupon stood before the dawn, in an increasingly crowded industry, a bruising battles inevitable.

gone

Earlier this year, beauty regiment nets and glutinous rice nets have introduced as high as 1.3 billion and $2 billion yuan of advertising plan, shake handshandle, sold-out, 24 coupons such web sites, also said "this year will be the year," tree brand will strengthen its advertising efforts. In order to gather popularity, some website launched in your house, and your car for the lucky draw prizes, such as it is to become more iPad, iPhone Groupon stand routine prizes.

"Everyone ate stimulant." Shake handshandle network CEO lu said. Just portfolio is concerned, the shake handshandle Groupon stations in nets in China front-runner. With most Groupon standing leader of daring different, richthoff gives person's feeling to compare composed and nonchalance. As currently Groupon stood near crazy advertising partner, he very reluctantly, said the are not from his original intention, because the input and output has deviated from rational track. "Originally thought 43,200 is in marathon don't need to take the doping, but now I find it necessary to run 200 meters, 500 meters, others are eating a little afraid, they gnashed their teeth, eat." He said.

Lu, have realized 2011 to their life and death, this also is most of this year Groupon standing judgement of the situation. FengXiaoHai sold-out network CEO to give their shorter. "Three months later really ranking will be clear." FengXiaoHai said. He was founded AiKa car nets and because in the domestic and world famous auto indisputably jan.7. The young CEO in Beijing dongzhimen one is not capacious office, expressed his sympathy for the industry pattern of clear judgment. He thinks, shuffling since last October began, there has been a wave of sites in this time after falling down. Over the next three months, there will be a new round of eliminated tide. "Because from industry rules will tell, basically three months is a price war period, including advertising and promotion of phased result in three months, will be revealed.

But he who think in this round of competition of failed enterprise may not necessarily disappear, but may be the second group. As one of China's earliest Groupon station, sold-out nets goal is obviously become a member of the first group. But now, more than a year successful management experience also seems to be not sufficient to ensure they achieve this goal. Reason is, apart from the grassroots entrepreneurs challenge, capital and Internet predators have made no secret of this promising land-nanhai primary school of Chinese jan.7 realm. Baidu, tencent, taobao, 360 etc companies have announced that will involve 43,200 business, no matter from which Angle, these giant in the platform based on a jan.7 born before the Internet mode, all have strong competitiveness. They join let this field competition become more complicated.

But most make China the pioneer jan.7 concern, and may be Groupon strong invasion. The world most potential website (reportedly its IPO scale will reach $15 billion) and its founder of street-gang AndrewMason thinks of Chinese market almost is taken for granted. They in a tough way into China, although today looks nothing, but at least have disrupted the rhythm of Chinese counterparts. Shake handshandle nets richthoff admit, if not feel Groupon threat, they won't toward advertising market hit so much money. In addition, Groupon wantonly high-paying dig people also lets this industry becomes strongly, the domestic several large Groupon standing on a gentleman's agreement, even in Groupon who has worked would never hire. "Is this." FengXiaoHai said.

nature

In the Chinese market eventually became big companies even apartments-and colonies before most Groupon station does not intend to raise flag. After all, if the Internet you can only by its own resource advantages easily take over this market, then Google and what need to spend 60 million yuan acquisition Groupon?

Many domestic Groupon standing apparently also realize it, at least richthoff FengXiaoHai etc, the consensus reached is: the first, they established in Chinese market advantage won't easily by shake, Second, jan.7 in China after more than a year of development, if you want to seek space, must be in market segmentation and improve service quality fuss; Third, to an online (network platform) and offline (marketing team) combination of business model, it is particularly important to the management level, Fourth, ammunition must enough, there must be capital for support.

Keywords: China Deep Groove Ball bearings, Angular Contact Ball Bearings

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