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The following article was published in our article directory on February 24, 2011.
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Article Category: Business
Author Name: xia zihui
Apple innovation trigger industry transformation tide, apple is expected to surpass exxon mobil, become this year global most valuable companies. Reviewing the development course of apple can be found in 2003, before the market value has been without big apple prosper, and after that there are explosive growth. So, apple market capitalisation out-of-control what prompted? Have analysis holds that apple can have achieved so brilliant achievement, innovation in the business mode destinations. Today, high-speed Internet technology developed, innovation appear ceaselessly, fiercely competitive, in apple success model demonstrative leading down, no matter be active or passive, industry of other manufacturers will actively follow up. In the future, consumers in Internet innovation will undoubtedly play a more important role.
The standings, apple market value will reach the top
Apple latest quarterly results showed that in 2010 in the fourth quarter, iPhone sales more than 16 million department, at the same time iPad also remarkable run, were sold 730 million department. Undoubtedly, iPhone sales of iPad and become a swift big gains apple performance. To this, several body analysis in succession to reset to higher average price target, predict apple apple's market value would reach 4337 billion dollars. According to the calculation, apple is expected to become the world's most valuable company this year.
In addition, according to media, according to figures released last year for apple 2958.9 billion market value, annual growth rate as high as 55.9%. In contrast, Microsoft performance instead decline rapidly 12%, make market capitalisation down to 2387.8 billion dollars, behind the apple. Thus, apple surpassed Microsoft has become a global IT industry market capitalisation of shinco examination. While in a year ago, Microsoft's market value up to 2706 billion dollars, have over apples almost 30%.
Can see, longitudinal contrast already doubt to reveal the apple's king meteorological. If, however, the retrospective apple history, we against apple surged ahead may have a more profound understanding. In early 2003, apple capitalisation now just six billion dollars. Previously, worship the Internet bubble giveth, apple capitalisation now once rushed up to 100 million us dollars, can turn will evaporate, rapid shrink. Before and after 7 years, market capitalisation are increased nearly 40 times, apple did. Nowadays, iPad2 distance listed time also is imminent, most analysts to its sales generally optimistic about.
The second half of last year mobile phone subscribers apple appears rapid growth, unexpected, make numerous body analysis of apples this year to reset to higher expectations of cellphone sales value. No doubt, as new product launch and analysts have to force, optimistic about the market will have apple broader space for imagination.
Innovative business models, apple performance by leaps and bounds
In fact, apple from starting to slow, and then to today's brilliant, walking rather difficult. Suffers from internal contradictions, what jobs in the 1980s, after leaving apple apple performance a prolonged slump, DuanQi frustrating. Of course this is not to say, what jobs is the only factor that apple vicissitudes. Even if a jobs back apples, beginning years also still lack let a person shine at the market performance, SAO apple revenue growth has been wandering in the low post, ups and downs.
With regard to products, apple has other competitors equals the innovation ability, and the difficult point believe people don't doubt. In 1997, followed by iMac apple launched in 2001 and launch iPod, from the computer market fast switching to music player market. These products are listed on the market, since their quality or hold recognition attitude, however, few people will actually purchase. Therefore, but also makes the apples into the "ace" self-made gifts.however not embarrassing.
But in 2003, everything changed. Can say, apple is in that year completed his luxuriant turned for the future market capitalisation buried a foreshadowing soaring. Then the apple iTunes, launch has built up his own music management platform, thereafter apple's products, such as the iPhone, iPad etc can all see iTunes figure, has become the apple iTunes terminal management platform. The emergence of iTunes, make apple off rely on hardware realize the profit of the inherent tradition and transform for the use of "two fists" company, neither abandon sales hardware up profits, but also pay more attention to the software application of appreciation potential. Iron general facts have proved, apple this business model, become for apple fly strong engine.
In 2008, apple formal launch applications Store App Store, again send force content construction. If the apple users want to obtain application, they need to look to App Store. Statistics show that at present the download gamma-secretase Store has more than 10 billion times. Different from Microsoft Internet giant alliance mode, apple manufacturer builds self-contained product ecosystem, showed great energy can be expected at the same time in the future, expect the new business models will also sends out dazzing ray of light.
Light around, the industry to blow "apple" tornado?
Rely on strong creativity, what jobs lead apple continue to launch new products, and continue to launch new business model, really amazing to market. Worth our reflecting, apple's new products in the global sparring waves, and not the worst, apple real killer just depends on software plus hardware business models.
In hardware, apple each time of the new products, the global "pink" will scare buying, let the apple to make a piles. Have data shows, the iPhone, iPad sales to apple can get close to 200% high profit margin. More surprisingly, the United States, a new report is expected to iPad apples this year than last year's sales 16 million, achieve 3600 million, annual growth rate is about 150%.
In software applications, App Store the download remained high growth momentum, with only to less than three years time, download will break the App Store 100 billion. Also, the application for apple profit.
Careful see, apple's business model has a very distinctive glamour. Fashion fun iPh
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