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The following article was published in our article directory on February 24, 2011.
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Competition Rules of The System Should Reflect User Spirit

Article Category: Business

Author Name: xia zihui

Workers believe department and the Internet society for Internet new rule in public to solicit opinions from dispute countless stage. For "not to user terminals on a business operator providing other legitimate product or service malicious intercept" regulation, the netizens, said new rule to once implementation, cannot be intercepted a popup ads will be like SMS spam generally are popular.

Workers said they believed department then for opinions are analyzed and studied. While Internet society of China, will the Internet terminals software service industry rules "(the draft version of the public prolonged to February 18 (originally last month end).

No rule no fangyuan, both for traditional or emerging industry to play with the corresponding regulations is the guarantee parties rights and interests, and promote development base of lies. So, in order to standardize trade behavior of the new rule to why would trigger a dispute? The root of training-camp whether lies in the pop-up ads? Such rules of the system is the most basic principles of what is? To this, reporter interviewed Internet experts XieWen.

"Unacceptable pop-up ads" lead controversy

Last September, 360 series software and tencent series software 3Q happen "Star Wars". At that time, tencent unilateral not compatible with 360, facing both upsurge, frequent "bomb" computer pop-up, the netizen unbearable up the wall. Circumstances alter cases, believe so-called emerged today all the users have the same feeling: "Star Wars" period 3Q at least we can choose the shielding, but in the future, the netizen or will lose such "initiative".

Workers believe department previously released the Internet information service market order provisional measures for the supervision and administration (drafts) regulation, Internet information service provider shall not interfere with other users on a terminal operator providing legal product or service operation, or to modify other a business operator providing legal product or service content, or other operators who provide the lawful intercept product or service information.

Similarly, the Internet association recently public through the Internet terminals software service industry rules "(drafts), the article 20 expressly: forbid to normal intercepting of Internet information services. According to article 22 explanation, but not provide closing mode of floating, pop-up advertisements, window outside, are not malicious ads.

For such regulations, supporters say, next Internet between enterprise's competitive business behavior, will become "work", can build a fair and harmonious working environment of Internet. But opponents argued, if the customer cannot decides to pop up ads intercepting, then the Internet will soon return to advertising the garbage airplane.

To this, Internet experts XieWen said, "not allowed in the new rule to intercept" view too coarse pan, Internet firms to achieve their purpose, purposefully competition intercept competitor information and software behavior nature need to ban. But if an end-user through independently choose the way, intercept services of the advertising or natural undisputable software. In addition, even abroad some comparatively mature Internet software also has a lot of built-in pop-up intercept program, and these advertisements intercept function welcomes by the user.

Not vexed by advertising but "service"

Should get online, first read advertisements, such situation in today's Internet industry seems to have become an unspoken rule. Needless to say simple picture pop-up advertisements, needless to say occupy page whole screenful pop-up advertisements, let alone independent broadcast advertising video on the Internet surfers each "travel" step, there are all kinds of advertising ruyingsuixing, all-round close to the information as spam messages general, makes users "vexed unceasingly.

Although workers believe section for pop-up advertisements must set close button, the Internet industry association also says, it does not provide closing mode of floating, pop-up, window advertising belong to malicious ads. But the current situation is most web outside big fight, or will close button Settings in concealed, remote corner, or raising closed advertising trival degrees - malicious AD still exists in different ways in each corners of the network. What is more, even in web browsing process, have opened the pop-up blocker also of no help. Whenever click next page, always pop-up advertisements, variety of this reporter emotionally.

Can say, it is the new rule to "share" expressions, give a malicious AD brought roumania. Therefore, when it comes to the "regulations on such opinions, Internet experts XieWen thinks, the industry is concerned, management regulations have a better than none, but" the competent department of the rules is unfavorable interloper should be the basic rules of clear, remaining depend mainly on case to solve, because of the high-tech industry protean, may appear rules too fine instead said unclear circumstances ".

Of course, with the Internet industry for advertising business as a profit model, indeed necessity. For users, appropriate advertising is not good for nothing. But taking a one-size-fits-all kind of way pop-up advertising ban shielding, is on the "by user service" role of. Therefore, many users think enterprise can't only depend pop-up to ascend flow and income, and ignore the user experience. Regulators should treat as spam messages, strengthen the supervision of pop-up advertisements, rather than unwinding.

Regulations titled "user spirit"

In establishing the new rules of the original intention, the widespread view that the "Star Wars" is the most direct 3Q "teaser". It is to avoid this competition games and Internet society will formulate relevant regulations to strengthen self-discipline and coordination. At the same time have media comment that the "norm" too strictly restricted the many popular software function, make some users originally used software behavior also can be trapped, even against the international Internet usage. As for the "do not respond to user has confirmed that the operation of several regulations made interference", and do not have constructability.

DCCI Internet data center general manager HuYanPing argues that, Internet management field in molding of laws is not a blank, are now more important is how to effectively use these laws and regulations. Internet society formulate "norm" time lengthen, scope to reduce and eventually to give power to users.

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