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SpinDistribute.com Article Directory

The following article was published in our article directory on March 7, 2011.
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10 Things to Look for in an SEO Company

Article Category: Internet

Author Name: Shawn Hickman

Internet marketing is currently one of the biggest ways for companies to gain attention in the market. Unfortunately, the fact that the internet is now home to millions of companies make it hard for new websites to score high in the search engine rankings. Hence, hiring an SEO company to boost one's ranking in the search is crucial in order to get more clicks. However, not all SEO companies are equal, with some being definitely better than others. For those who are on the lookout for SEO companies that could deliver quality results, following are the top ten factors to look out for.

Experience and Background

How long has the SEO Company been in the industry? Much like every other service provider, it is important to first consider the number of years that a business has been established. The period in which they remain in the market reflects to how well they are doing in the industry.

The Client Roster

Most companies would willfully provide a list of clients that they have successfully serviced and this is a good way to find out if their methods actually work. Prospective customers should go beyond the Sales Page of the company and actually search the website they have serviced.

Feedback

Like the client roster, prospective customers should look beyond the feedback provided on the actual site. Instead, make an independent search by attaching the word "review" to a particular SEO Company. This should produce astounding results, making it possible for customers to see the "good" and the "bad" of a company.

Search Engine Ranking

How can a company claim that they have the capacity to pull a site's Google ranking if they themselves are not highly placed in the search? Being at the top of the search is not necessary as long as the SEO Company isn't located at the far reaches of the Google search results.

Cost

The cost should be weighed against the excellence of the service provided. One thing to keep in mind though is that cheap SEO companies usually equate to bad results. Hence, clients should look for a well-balanced pricing in the market.

Personalized Service

A specially fashioned SEO program is always a good thing; especially since the internet marketing strategy for a restaurant and a computer shop are hardly the same.

Transparency

The company should be able to show the clients exactly how they plan to work on the marketing aspect. Asking them where the money goes is also possible.

Do they have a Guarantee?

SEO Companies that provide a 100% guarantee of being #1 in the rankings is lying. There are too many factors to consider when it comes to internet marketing and the best any SEO business can do is pull the rankings higher.

Unsolicited Emails
If the service offer is sent through spam or uninvited email, ignore it.

Techniques

Companies should be able to divulge their technique on pulling a site's ranking upward. If not, then this could mean that they are doing a technique that is not allowed and could possibly harm the site rather than improve it. This is especially true now that search engines have developed systems that make it possible to spot websites that use cheats to up their rankings.

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