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SpinDistribute.com Article Directory

The following article was published in our article directory on February 16, 2011.
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Top 5 Business Benefits You can Expect from Email Marketing

Article Category: Marketing

Author Name: Victor Green

It has been predicted that email marketing will be one of the top most effective tools to generate more sales and responses from targeted audience. According to the Forbes Media Survey last 2009, email newsletters rank in second when in comes to getting the most conversion rates as compared to other internet marketing methods. It is said that this marketing tool is so effective that you can get from 15 up to 50 percent increase in revenue when you regularly email your existing customer base.

If you are not convinced with the data that you have just read, then perhaps you need to take a look at some of the key benefits that you can expect once you start using email marketing solution for your business.

The convenience of automation

Since you will be using email marketing software for this purpose, you can easily send campaign messages and marketing information to the people enlisted in your current customer database. Studies have shown that at least 10 percent of the people who subscribe to your newsletter will make a purchase after your first email. Other times, it takes about 4 to 5 emails before the person responds and makes that purchase. So the effort in keeping your communication with your customers is effective and the good news is that you don't necessarily have to shed blood, sweat and tears just to get your message across.

Cost Effective

The truth is it is more cost effective to do email marketing rather than send out direct mail. This is good especially if you are a non-profit organization who wants to conduct a non profit email marketing campaign in order to get as much donors and donations as you need for your special cause.

Increase in efficiency

Most email marketers prefer this method not only because it is affordable but because the response rate is larger compared to any other methods. In DMA's survey, it has been stated that email increases web traffic and customer responses to based on the experiences of 54 percent small business owners.

Rapid and traceable responses

Another good thing about having an email marketing program is that it could generate rapid and immediate responses which will have a record so you can track and measure marketing data in the future. A leading program can easily provide you with some tools so that you can measure conversion rates, sales coming as a reply to your email marketing strategy other data that you will be needing to evaluate your marketing strategy.

Specific and Simple

Composing your message is very simple. What's more is that you have the choice to make it in such a way that will directly speak to your target market. That is why it is ideal for small business email marketing. This method is easy to do but at the same time can zero in on the people who need you the most.

Keywords: email marketing, email marketing software, email marketing program, email marketers, email marketing solution, email newsletters, small business email marketing, nonprofit email marketing

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