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SpinDistribute.com Article Directory

The following article was published in our article directory on February 14, 2011.
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How to Create an Effective Email Marketing Campaign

Article Category: Marketing

Author Name: Victor Green

There are lots of businesses and organizations that make use of email marketing for effective promotions. Special groups make use of the non profit email marketing scheme to get sponsors and donors for their special programs and causes.

Email marketers also use the method of small business email marketing to promote their products and services. This is a proven cost effective and highly beneficial tool to market their products and services without the big investment. It also helps them explore their creativity and encourage customer loyalty.

It is important that you are aware that email marketing is not the same as spamming. Spamming is providing repetitive information and product advertisement without adding value to their customers. This is the same as unwanted material. That is why you have to have an effective email marketing strategy that will set you apart from other businesses and organization that use this method to crowd people's inboxes. Below are a couple of suggestions that you can use:

Gather names and contact details through your website. This is very important because you need the email addresses of your customers to prolong your communication time with them and encourage repeat business. One of the best methods to do this is by encouraging your customers to visit your website. In your site, provide a form for them to fill up so you can get their email addresses and add this to your email marketing solution.

Encourage your customers to drop their business cards at your store. Give them a coupon in exchange for their cards to encourage them to leave their personal details at your counter. You can also create a raffle event and use their cards as a basis to get the winner. This will ultimately interest them to leave their cards which you can use for your email marketing campaign.

Incorporate the right email marketing program into the equation. This is your email marketing software which will be used in your entire campaign. The good thing about this software is that it has tools and features that will help you send out multiple messages to your customers. You can also get marketing data to help you evaluate your strategy. If you have a good email marketing service provider, you can also avoid being tagged as spam and this gives you a leverage among the rest of your competitors.

Provide a customized welcome message for newsletter subscribers. Instead of the usual hi's and hello's, you can opt for a warm and inviting message to give to your newsletter subscribers.

Establish your professional image through your email newsletters. Develop interesting content, show some images and include links to your web pages and sites. Make the overall look and feel of your news letter as professional and as intricate as you can to entice viewers of the email to read it and to respond.

Send relevant information. Do not follow the footsteps of other email marketers that gives out repetitive updates that most people are sick and tire of seeing. Offer something new and fresh that is still related to your niche.

Gather and develop marketing data. Your email marketing program can provide you with this information. Make sure that you use it to evaluate your current marketing campaign and make some necessary updates or changes in your next campaign.

Keywords: email marketing, email marketing software, email marketing program, email marketers, email marketing solution, email newsletters, small business email marketing, nonprofit email marketing

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