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SpinDistribute.com Article Directory

The following article was published in our article directory on February 18, 2011.
Learn more about SpinDistribute Article Distribution System.

Internet Marketing Solution: Email Marketing

Article Category: Marketing

Author Name: Victor Green

The Internet has brought about the advent of a new dimension in multimedia advertising and marketing. Browse the Web for a few minutes and you're sure to encounter an ad or two. It's just that the World Wide Web is such a potentially powerful marketing platform that an entire marketing industry-Internet marketing-has emerged and established its presence in just the last couple decades when the cyber realm expanded exponentially. One promising tool in Internet marketing is email marketing.

Spam Vs Email

Let's clear up one misconception first: marketing via email is not spamming. Spam is unwarranted, unsolicited, and downright useless email sent without the receiver's permission. Spam is nothing but useless mail clutter that can not only annoy but potentially put the receiver's computer, email address, and private information at risk.

Internet marketing via email is a completely legitimate and client-friendly-and most of the time helpful-means to continuously market something to someone who has approved of receiving such content in their mail. It's not about sending bulk email spam to email addresses of people out of the blue.

Email in Internet Marketing

If you've subscribed to regular email newsletters of large and world renowned companies' websites, then you're already receiving a form of email advertising. Any form of marketing sent through email is considered part of Internet marketing through email. And when done effectively, it can be a powerful and quite persuasive tool. You must admit sometimes you actually wait to get those newsletters and delight in product news and updates in them, right?

Email advertising is so popular in fact that there's a wide array of email marketing software available for an online entrepreneur's perusal. An automated email advertising program is an application that in essence sends out advertising email to valid recipients-that is to say, opt-in clients or people that have opted to receive the email in the first place. Of course, the program doesn't just send them out, often it also has a built in email advertising creator, or templates of various email adverts and marketing schemes that are just waiting for particular information to be provided by the entrepreneur and the go signal to send out the mail.

Some email marketing program options even go the extra mile by tracking the statistics and information gathered through the emails sent. relevant data such as what parts of the advertisement were most popular to recipients, how many of them clicked on a link, how many were actually enticed to purchase or subscribe owing to the email advertisement ,and so on.

Email Advertising Partners

Aside from software, there is a whole range of email marketing solution experts available for partnerships in the Web. They specialize in everything about email advertising and focus on doing the marketing for your company. Think of it like outsourcing an advertising arm of your company-you simply team up with another business entity and they handle that particular area of your business. Of course, it's better to have your own in-house advertising and marketing department most of the time, but when your company is still at an early stage in its development, then email advertising partners are great to have.

Keywords: email marketing, email marketing software, email marketing program, bulk email, email marketing solution, email newsletters

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