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The following article was published in our article directory on January 21, 2011.
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Beer Manufacturer General Increased 10%

Article Category: Business

Author Name: xia zihui

Wholesale channels such as retailers said, including yanjing beer, Qingdao beer, brand beer manufacturer has generally improved FCL ex-factory price hike by 10%. According to alcohol sales personage analysis, the Spring Festival is food and beverage consumption season, since last year of various production cost increase, so the price as expected.

Recently, yanjing beer under the wholesale price of its products generally rising 10%, it is deemed beer class drinks universal price signal. Beijing a beer dealer said, the near future, beer product FCL wholesale price average now 5 yuan. One yanjing ordinary bottled beer each box raised prices 3-4 yuan, and high-grade varieties of price per box up 6-8 yuan. Not only is yanjing, snowflake, Qingdao beer mainstream homebred brand prices are rising over the foreign brands, such as budweiser beer the same price. According to the dealer introduction, beer product prices last common is 2010 Spring Festival eve.

To raise the price of decision, yanjing beer considered the company in certain areas of market share is larger, with pricing. The beer product originally lower prices for the consumer price fine-tuning not too sensitive.

Merchants securities analysts DongAnYang thinks, food &beverage cost factors for beer such low-cost consumable effect is more apparent, rising costs is causes the direct factors raise price.

Chengdu high-grade liquor price general goes up 10% from chengdu major supermarkets and liquor stores to realize, recently, chengdu market dragon zun, maotai, wuliangyie and luzhou laojiao price has different rate hike, amplitude in above 10%.

Liquor price general goes up 10%

Food market price foundation attached fall situation. Sichuan wines market price falls on the present situation of liquor, beer price is all the way down.

From this week on liquor price has a upper fall. If you are chengdu sales larger 450 milliliter glass bottle, tear open sorghum liquor price from $4 fluctuation fall 6 yuan, are a quarter too the sorghum liquor fell nearly 50%, 450 milliliter plastic bags by the past dismantling sorghum liquor down 3 yuan; $2.80 Special sorghum liquor is fall 4.3 yuan; 145 milliliter barrel dismantle sorghum liquor at present price is 11.5 yuan to $12 between fluctuations.

Kocak brand series product first dragon zun pricing. Dragon zun KeSui  exergue from at the price of $72 3kg falls are 98 yuan; Glass down from the KeSui export bamboo snake wine $29 promotion price fell to 46 yuan a bottle, short-term fall picture 59% of liquor price surge? Liquor price, Small bucket down Beijing kraal mountain spirit erguotou from $13 fell to 17 yuan. However, the province some less famous liquor manufacturer didn't without price, such as 1.5 litres frittering dismantle xuan outside still awake price for August 9.5 yuan. Take liquor depreciate contrast, SuiMu beer price movements downturn, not brand beer price falls, not only not supreme department beer price have presented decline. Such as market sales big 10 degrees snowflakes beer (9 cans parts) not from 18 yuan to 13.3 yuan, single-bottle retails for 2.5 yuan; Laoshan beer bottle retail price is 2 yuan left left, Some high-grade beer didn't also no present price.

Wangfujing, ITO etc city major supermarkets and some liquor store, wu liang ye 52 degree hardcover already by 438 yuan rose to $498, 68 degrees by $498 hardcover already adjusted to 538 yuan, wu liang ye 1,618 U.S. retail price is also from 538 yuan adjustment to 588 yuan.

In addition, 53 degrees flying maotai and five-star maotai retail price is already 688 yuan, luzhou old cellar tequ prices also have certain adjustment. Supermarket in staff introduced maotai, from last January began to raise maotai wine producer prices, year year time price raised 200 yuan.

"Although wuliangyie and maotai repeatedly prices, but now sales are still good. And dealers have some expected, especially for 52 degree state banquet may also before the Spring Festival by now 498 yuan adjust to 538 yuan." Supermarket a beverage sales staff said, around the Spring Festival is always liquor sales peak, high-grade liquor prices may go up, some now price of no changes liquor has weeklong trend.

Market gap increase prices. Big

According to chengdu some famous liquor dealer introduction, famous liquor festive sex "rise" is the main reason of the market, a large gap to the Spring Festival consumption peak, many stores all possible goods-stopping phenomenon.

But yesterday afternoon, wu liang ye group brand department officials say wuliangyie on New Year's day are not adjusted after before the ex-factory price products, at present prices also mainly because before Spring Festival consumption demand increase, causing the gap bigger and brings price fluctuation, price is mainly caused by retailers seven.

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