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The following article was published in our article directory on January 7, 2011.
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Article Category: Business
Author Name: xia zihui
2010 domestic electronic commerce development to remain unconventional, according to the ministry of commerce is expected, 2010 year turnover will break through the electronic commerce 4 trillion yuan, especially in the network shopping aspects, this year the previous three network shopping market scale reached 35 billion yuan, compared with the same period last year more than doubled and, according to academy "issued by the commercial blue book of Chinese expected, 2010 network shopping full-year turnover will be achieved 50 billion yuan, can achieve annual society about 3% of the total retail sales.
2010 buys the size of the crowd continue to expand, 38 percent completed at least once per month buys, Never buys the percentage of already from 2007 20% drop to 12%; High-income population is main, the income that buys over us $100,000 in the crowd, 34% of monthly complete at least three times that buys. Expected 2011 global e-commerce total market scale will reach 680 billion dollars, up by less-selective college, 2013 this number will achieve 9630 billion dollars.
While in network mall raging successively growing at the same time, as e-commerce shopping website search entrance comparison in sadly arisen. Part of clairvoyance, begin to choose "entrepreneurs than purchasing" this concept, gracing the steaming Chinese e-commerce market.
Comparison shopping
Comparison shopping is a subdivision of search engines, be in namely online shopping areas of professional vertical search engines. Comparison shopping with the original concept is to provide consumers from a variety of online retail commodities each malls commodity prices and merchant prestige, product performance, shopping convenience comparative service.
Comparison shopping website can give consumers in the complexity of the network world shopping and bring convenience, in the shortest possible time understanding to the cheapest goods information. It will be the same kind of goods in different site on the sales price enumerate comes out, tell you where a web site that sells the most cheap; It also will inform you, which websites with on discountsinformation, You can also from this kind of comparison shopping website discount coupons, to the corresponding website go shopping, which has greatly facilitated the online shopping crowd life, right is good at financing single-mindedly people both the save Labour and save money.
Comparison shopping overseas market analysis
Foreign comparison shopping industry at present already in the mature stage, is developing rapidly. Comparison shopping has become the user must have the aid of foreign shop buys tools, also become the B2C businessman indispensable partner. From the United States to Internet user survey, 68 percent of users shopping habits in B2C sites to compare before shopping website. To a more shopping website to search goods and compares the price, comparative merchants, and then to search results satisfactory businessman purchases, has been many buyers online shopping the necessary procedures.
Comparison shopping in China's development
Domestic comparison shopping website first appeared in 1996, but because it was the Internet economy is in winter, comparison shopping is also starting. Until 2004, with the spread of the Internet shopping website began to rise, comparison. Due to many Chinese comparative shopping website from starting started in technology and market of exploration in, due to the difficult technical problems, commodity classification multifarious, user awareness low reason, comparison shopping market has not see outstanding performance.
Domestic comparison shopping areas but only is still in detecting, try to embryonic stage, the domestic market is still not formed the scale, however, with the rapid development of electronic commerce, more and more users beginning to realise that buys compared to its shopping the convenience practical, while China comparative shopping in accepting adapt to the environment, combining the characteristics of Chinese market after modification, are increasingly user acceptance.
According to the data analysis and erika 2010 at present domestic professional comparison shopping website has nearly 30, use more shopping website user breakthrough about eighty million. The domestic leading comparison shopping rebate website newsletter purchase nets development is rapid, occupy comparison shopping nearly 50 percent of the market share. It is reported newsletter buy nets 2009 September official CPT; Monthly sales reached 10 million, New user more than 100,000 per month.
Newsletter, can buy nets success for its greiner on domestic e-commerce market for Chinese netizens acuity and accurate grasp of buying habits. It will be a single, in domestic "soil disaffected" comparison shopping mode and shopping rebate mode, jan.7 drive mode combination, make its rapidly adapt to the Chinese market, the constant development and expansion, has attracted more and more users.
2011 outlook
It is reported, 2011, baidu will be a big push e-commerce market, strongly support under itsflag comparison shopping community. Google search on-line shopping Chinese and strive to return to China market momentum, all show titans noticed comparison shopping enormous potential and broad development prospects.
The broad market prospect and unpredictable users benefit allowing domestic pioneer scrambled to start learning euramerican successful comparison shopping website technology and mode, working to improve search technology, perfect products and price information, improve the user experience. In our country comparison shopping search field occupy firm position. This is the largest domestic comparison shopping website newsletter purchase can walk in giant front net gain initial success. The comparison shopping to domestic well, all these will be necessary lessons.
Although at present comparison shopping in China's practical experience, including technical difficulties, hindered the development of e-commerce, but with the future development of mature, carrefour, suning etc. Large offline malls online sales, online shopping combine closely offline, we look forward to, also valued by comparing shopping and comparison shopping derived emerging type product market potential. Also wants to see 2011 comparison shopping bring us good performance.
Keywords: China Laser Stage Lighting, China Laser Lighting Equipment
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