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The following article was published in our article directory on January 7, 2011.
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SEO: website internal links and external links strategy

Article Category: Business

Author Name: xia zihui

Below is a link on the main strategy of all links in the detailed analysis and timely return on investment analysis, except those may incur search engine punish behavior.

1, internal links

Inside chain appeared in the site itself, and to provide the webmaster two main advantage:

Can help the search engine to the reptile found new contents.

Can pass on the website internal levels PR and keep weight.

Cost/benefit: inside chain like hand can get fruit but are often webmaster to ignore. The most effective inside chain is perfectly appear in the article, not navigation, not content at the bottom of the one pile.

Punishment risk level: no

2, SEO directory

Overall, web directory like Internet phone book, no relationship, no rankings, no human input.

Cost/benefit: in addition to yahoo and DMOZ, directory is a great time and waste of resources. They essentially transfer ranking paid links. I in several domain are done SEO directory test, results: a little surprised. Three testing sites, were not the rankings, two from the first fell into the third page.

Punishment risk grade: medium/high

3, comment link

This concept is very simple, isn't it? Find a lot of related articles or blogs, then started releasing keywords embedded in the anchor text links.

Cost/benefit: in the rankings, it no longer valid. Most bloggers are some Wordpress Blogspot varieties, including or comment link already the default setting is "nofollow", which means that your site will not be transmission link weights. Say simply, it's not worth a waste of time.

Punishment risk level: medium. Look at your links in which position, many links can take you down to below. Delete a commentary on the link is not really a problem, but also in "name" column intermingled with some anchor text is a garbage signal.

4, paid links/sponsor articles (if that was soft wen)?

Paid links are traditional link building is the most common form. Process is, find potential customers, and links to pay them, in exchange for the dofollow with anchor text links.

Cost/benefit: I don't agree with paid links that violated the Google webmaster guidelines, but it can be the most effective link building a way.

Punishment risk level: because stand and different. Use the pay link is like sending a "K I" signal to Google. Whether they punish your site that paid links network often exposure, their links can seriously drop right (or from the index completely erased). If you encounter the situation, should consider a new job.

5,. The and. Edu expansion

Very simple, these are all links in gold, can help you webpage or website in target keywords ranking earning huge influence.

Cost/benefit: I don't recommend at gain this link up efforts to coordinate. Political relations is a long way, focus on obtain these links in time and not to best use these resources.

Punishment risk level: no

6, socialization media

Through Twitter, Facebook and Youtube such pipe, links are very easy to spread out. However, these links are nofllow.

Cost/benefit: although these links will not transfer PR, but the additional effect is very great. A powerful tweet can through the blog circles to generate a lot of high quality trans, this will deliver PR. If your website suddenly massive increase outside chain, Google will be more active monitoring all possibility, and these socialization signal will become powerful evidence.

Punishment risk level: no. As long as you don't throw your garbage Twitter account into zombies (long without, and filled with large junk links).

7, link bait

By creating attractive content and tools produce import links.

Cost/benefit: link bait is a kind of high search engine to create the most main weight domain long-term effective strategies. Link bait famous examples include "chicken waiter" (an advertisement), radio commander Radiohead, a British band (s) of the ", and Office Max Elf Yourself "(a funny dance video). Making link bait, follow a simple rule: let your content becomes the audience wants to share things.

Punishment risk level: no. In fact, Google's'm Cutts encouraged to use link bait.

8, press releases links

Use such as PR Newswire Web or PR such news release website, hoped can obtain import links.

Cost/benefit: this strategy is good, if press release effective. If done correctly, manuscript from famous news sources-we achieve higher quality trans. Skills: must links to your site internal associated pages.

Punishment risk level: no.

9 and mutual links

My inbox often have received a large number of endless request link exchange webmaster mail. To make sure: build a http://www.example.com/link.html page facing your rankings without any role. Google will stand outside of these links big discounts and reduce trans weights.

Cost/benefit: don't use this strategy, also do not play that fool game: soon cancel each other links, like other made a one-way links like. This is another kind of garbage signal and won't let you go far. Instead, development and other smart adsense between interpersonal relationship, and with related semantic pages interchange between links. News portal often use this co-operation deal.

Punishment risk level: low

Remember, link building is a continuous growth process. Like a link bait because it's fun and creativity. Find a you are glad to create things and used it as a method of import links. So, link building will become a part of your daily life, and not that which is impractical marketing plan.

Keywords: Vickers Hardness Tester, China X-Ray Flaw Detector

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