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The following article was published in our article directory on January 5, 2011.
Learn more about SpinDistribute Article Distribution System.

SEO, Web Design and PPC - Effective Tools for On-Line Sales and Lead Generation Success

Article Category: Internet

Author Name: Michael Cordova

Internet Success Means Understanding and Including All Proven Online Marketing Strategies

Web Design, Web Development, SEO, Pay-Per-Click (PPC) Marketing - What is this then (See Walt Whitman > Leaves of Grass > I Sing the Body Electric > 4)? It is the golden combination of online strategies that ensure your online success.

Just like a house, if you omit important and solid support mechanisms like floor joists, insulated walls and solid roof structures to support what may fall on the roof like rain, hail or snow then you can't expect the house to meet your goals of living in it today or into the future. Same holds for a website.

We'll start this dissertation (sorry for the length, but you need to know the big picture to be successful online) of the anatomy, design and construction of a website that is sure to see Internet success with how to design and build a website.

What Is Successful Web Design, Web Development?

Effective web design and web development is the design and construction of a site that elevates your organization's on-line brand and status, and meets or greatly assists in your organization sales objectives. In short, it increases sales and your sales lead generation. It is imperative that it accomplishes all of these. There are lots of disciplines involved, and should you do not incorporate all of them into your website then you'll definitely fail - you will invest a lot of cash for the privilege of looking at it your self.

These are the features you need to incorporate into your web site. For online success Your website needs to:
• Be appropriately aesthetic and correct for your niche or industry.
• Contain Benefit-Oriented, Persuasive Content to Maximize Conversions. A conversion is when a site visitor completes a form, sends an email or calls the phone number on the website.
• Load Very Quick (a big factor in Search Engine Optimization right now).
• Have Error Free, W3C Standards Compliant code or the search engines will have issues grabbing your content.
• Have Top search engine outcomes rankings for targeted and relevant keywords that you've got researched to be the most appropriate.
• Have an Very High Degree of Web Design Usability, Another Major Factor in Maximizing Conversions.
• Are Continually Tested and Updated to Maximize Conversions.
• Are Promoted in Top Website Properties - this is external SEO.
• Incorporate Site Analytics to track site visitor progress.
• Bring in the leads and sales that you expect.

What is SEO?

Search Engine Optimization, or SEO, is the process of placing a website at the top of organic search engine results pages (SERP). When a searcher clicks on either the top or right-side paid Pay Per Click links the owner of the PPC campaign is charged varying amounts for the click.

Organic listings are below and to the left of the paid placement PPC ads described above. When a searcher clicks on one of the links in this section the web site owner is charged nothing. Such is the power of obtaining top search engine rankings, and the value of SEO - totally free, relevant traffic.

If you run successful SEO campaigns and are ranked at the top of the SERP then everything is rosy - until the search engine changes their ranking algorithm and your website gets dropped out of sight. Several companies have tanked for this very reason.

Should you only run PPC ads (marked as Sponsored Links above) then your margins can suffer, particularly if you are not running them optimally. Little mistakes can cost you dearly, and if you discover your self being charged $3.00, $5.00 or $10.00 and up per click then take this as a warning - Google has your number. Some keyword clicks do cost this a lot, but most of the time click fees like this are an indication of an un-optimized PPC campaign. When your campaign isn't optimized then Google is charging you for not understanding the best way to run the campaign.

A dual effort utilizing both PPC and SEO is recommended to minimize risks to your business.

The ideal scenario is that we'll start with a PPC campaign to test what keywords, ad content and landing page content converts the best. A conversion might be a sale, a website form completion, a phone call or an email. After 2 or 3 months of the Pay Per Click campaign we'll have the optimally performing content. All non-profitable PPC keywords are dropped, and those that have performed as profitable (the golden nugget keywords) and the best ad and landing page content are rolled back into the web site and begin used as the baseline of the rest of the search engine optimization marketing campaign.

Keeping both PPC and SEO marketing tactics reduces your business risk! Never let anyone tell you different.

A Business Case for SEO

The Role of Search in Organization Lead Generation

There's no denying that internet search engine business gained via online SEO practices has grown to be an important lead generation tool for a lot of businesses. And it's no wonder:
• A 2005 study conducted by Enquiro discovered that over 93% of all organization buyers go to the internet to study purchases prior to they make a final decision.
• Search engines like Google, Yahoo and Bing have been the clear winners in search preference over other on-line portals to begin their research.

Organic versus Paid Search Results

Search engines deliver visitors two ways: via Pay-Per-Click (PPC) paid advertising, and through organic or natural search (totally free clicks). In addition to the cost difference, each method delivers a measurably different volume and quality of prospects.
• A 2005 MarketingSherpa study of company buyers showed that three of each and every four buyers clicked on organic search results first.
• Business buyers who clicked on organic search results converted (bought or registered) 17% better than those that clicked on sponsored PPC search ads.
• In a study performed by WebSurveyor for Google, 72.3 percent of respondents felt that organic results had been much more relevant, while only 27.7 percent rated paid results as more relevant. Yahoo showed comparable results - 60.8 said organic results are more relevant compared to only 39.2 percent for paid.

More convincing information on this subject can be viewed here: http://www.2disc.com/ppc_vs_seo.html

The Importance of Organic Search Optimization and Ranking

A study by MarketingSherpa on corporation buyers who are researching a purchase suggests that buyers do take time to look for relevant sites among organic search outcomes. Higher rankings, therefore do improve a company's chance of coercing a buyer to click-through to your company's website.

A 2006 study at Cornell University by Laura A. Granka, Thorsten Joachims and Geri Cay (1) shows that the number of clicks and time spent on a page decreases dramatically with lower organic rankings.
1. Laura A. Granka, Thorsten Joachims, Geri Gay. 'Eye-tracking analysis of user behavior in WWW search', SIGIR, 2004. Offered at http://www.cs.cornell.edu/People/tj/publications/granka_etal_04a.pdf Retrieved on 26.10.06

Custom Database Software Development Services

If you need a serious business website then go with a provider that also provides custom database software development. This powerful addition to simple website design and development separates a company that provides these services from basic web designers.

Custom software development and database design is another of our services allowing us to pave the way for you to traverse the technical hurdles of the World Wide Web and make sure you get the website and company sales tool you want to take your organization to the next level.

Is SEO and Professional Web Design for You?

If you are in need of a lot more sales, or just need an extra income stream then you should consider SEO and web design and development. Just make sure you work with a qualified SEO company. If you exclude even one of the many factors listed above, then your efforts will most certainly lead to failure. That usually means plenty of lost time and usually dollars also.

Your best bet is to work with experts with numerous years of proven direct experience.

Keywords: seo web design,denver seo company,conversions,maximize conversions,web design,web development,website design,web site design,w3c,web design usability,usability,fast page load times,seo qualifications,serp,ppc,seo campaigns,search engine results pages

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