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The following article was published in our article directory on January 1, 2011.
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Article Category: Marketing
Author Name: Victor Green
Communications to consumer and clients should be the main concern of online businesses. For an online business to succeed the traffic generated towards the online site or store should be substantial. This is because the presence of consumers in the online site would determine the sales and income generated by the company. Connection to clients can be achieved through different means. The method used should be cheap, affordable, and fast and efficient. That is why the marketers should choose the email marketing solution when dealing with clients and customers. The marketing technique would allow the business to immediately increase sales and profit. The guide to the marketing solution can be found at www.eliteemail.com.
The email marketing solution has changed the marketing processes and techniques used by businesses. The use of indirect advertising methods such as blogs, links, commercials and advertisements are very limited since the consumers are the ones expected to visit the commercials materials. The use of e-mail marketing would allow the online business to directly connect to consumers through messaging. The marketers can place any materials in the messages including advertisements, commercials or links that would benefit the online store. This type of marketing campaign is very cheap since no significant activity needs to be accomplished. The marketer would simply need to use an e-mail account to send messages to other users. Although the investment needed is very small, it can help the business succeed in a short period of time.
The email marketing solution is open to third party or independent marketers. This would reduce the value of money needed to be invested by the online business. This is because the money paid for the services of the marketers would only be given once the person is able to sell a product. Since the salary of the marketers are very competitive they would be forced to work in a more efficient manner. This is a very effective way to enhance the marketing campaign.
A referral system is also set in place to encourage internet users and consumers to promote the online site or store. It works by giving a percentage of the payment whenever a referred consumer conducts a successful transaction using an invitation sent to his e-mail. The buyer would be required to register the e-mail address where the invitation originated. The owner of this e-mail address would be awarded the referral fee.
The email marketing solution would also allow the marketer to engage in viral advertising or marketing. Viral advertising or marketing allows fast and rapid spread of commercials through messaging systems. The marketer should first form affiliations and partnerships with e-mail service providers. The partnership would allow the commercials created to be posted in the messages being sent by consumers. This is a very effective way to reach many clients. Each message can be replicated to be sent to a dozen of other e-mail users. The commercial attached to one message would also be copied to all the messages being sent. This is a good alternative instead of building costly websites and blogs. The marketers can reach thousands of consumers within a day.
Keywords: email marketing, email marketing software, email marketing program, bulk email, email marketing solution, email newsletters
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