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The following article was published in our article directory on December 18, 2010.
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Article Category: Lifestyle
Author Name: Mary Louise
The idea for the luxury living of Dedon started in an exceedingly unusual way. Following an accident on the field Bobby Dekeyser,goal keeper for Bayern Munich Soccer Club, made a decision to leave sports. He made a decision that he would pursue his dream of turning into a business person. Immediately in the hospital bed Dedon commenced life. Dekeyser had a vision when beginning. To create probably the most attractive company in the world and also to have some fun doing this. For Dedon`s customers, an appealing company is one that provides them encouragement through hand crafted luxury products of excellent quality. For the individuals throughout the world who work for the organization it was constructing the place to start working daily.
By 2005 Dedon were identified throughout the world for creating a few of the finest hand made outdoor furniture. Dedon accumulated a lot of important awards for their futuristic and luxury designs and individuals waited in line to have their hands on products. Their exclusive furniture currently is purchased in over 80 countries around the globe and Dedon continue to expand. Dedon have countless innovative designs to their rear and plenty of signature pieces. The luxurious "Orbit" is among the most most famous around the globe. A futuristic design that expanded the very idea of furniture, there were an enormous waiting list for any Orbit design when it was unveiled, with Mr brad pitt being among the many looking forward to their order. In 2010 Dedon were 20 years old and unveiled a groundbreaking campaign ad by using among the fashion photographers Bruce Weber. The campaign entitled "Coming Home" is bold and big and brings together 20 models, many of them having worked with Weber on fashion shoots. The ad is contrary to every other seen before and involves an incredible variety of anything from dogs and birds to donkeys and butterflies. At the center of the ad is a superb open air tree house built around a tree selected by Weber. The tree house consists of four platforms, that hold a range of Dedon`s unique luxury designs. The setting is surreal, with the ad showing 20 scenes from everyday routine, including sunbathing, sleeping and enjoying a social gathering. The content the ad puts across is that wherever you're, you could be at home with Dedon.
Right from the start of the company to today Dedon have constantly had core values. Passion, quality and energy supply played part in the success of Dedon. The backbone in the company has always been challenge.
The truth that Dedon have constantly had a non-hierarchical method of organization has allowed the organization to flourish with each staff member having their own responsibilities and dealing together as one.
Keywords: very best,luxury,awards,verybest.com,verybest.com awards,dedon,outdoor furniture
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