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The following article was published in our article directory on December 15, 2010.
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Article Category: Business Management
Author Name: Amanda xzh
U.S. fast-food chain is increasingly increasing marketing efforts, especially for young children, the consumer groups have done a lot of advertising and marketing. The study examined 12 large U.S. fast-food chain's marketing strategy on children, found that even two years old child has become a marketing target.
In 2009, the U.S. fast food industry has invested 4.2 billion U.S. dollars in television, Internet and mobile phone advertising, many of which are for children. Fast food companies marketing strategy for the younger age groups tend to, and even some adults use the product in the market, also increased for children "heart" of the content.
Driven by economic interests, by means of Internet, mobile phones, microblogging and other new media, waves, all kinds of advertising all-pervasive. American micro-blogging site Twitter, the data show that in 2009 and 2010, more than half of the users to buy, discuss or recommend the products advertised on the site. These dazzling ads are difficult to resist the temptation for adults, let alone a child.
Advertising Marketing not only affects the people's consumption behavior, but also in unconsciously affect consumer psychology, change people's interests and values, and permeates the entire society's popular culture. For example, many businesses in the ad touting the "cool" culture, many, including beverages, clothing and mobile phone advertising, including marketing, are explicitly or implicitly convey "I would be cool to use, very smart" information. Such information on children and young people the temptation is strong.
Many experts pointed out that the Child has not yet fully developed, is difficult to rationally deal with the ad information and make sound judgments, they are passive or active to accept the impact of advertising may be extended to the adult. Chi Ku Lande American company has released a report, regular contact with minors alcohol advertising, the future does not develop a drinking habit than regular contact with the higher 50%.
To identify ads from the judicial term negative impact on consumers, is obviously very difficult. McDonald's in the United States has been sued several consumer advertising to children against their marketing increased the proportion of obese children. But most of the court action dismissed because the plaintiff can not provide child health hazards due to McDonald's advertising and the full evidence.
Advertising is an essential feature of a product introduced only positive effects, and even exaggerate the positive while avoiding the negative issues that may exist, and this negative issues may often be difficult to make comprehensive judgments of the children of adverse effects. Reduce the negative social effects of advertising and marketing, especially for the children the negative impact of commercial interests and ethics of the game, involving business ethics and discipline. At present, countries have to solve this problem introduced some measures, mainly come from the content and time limit advertising to children, to protect the minor's health. But to solve this problem, may have to rely more on community supervision.
Keywords: car overhead dvd,fly fishing vest,pool cover pumps,
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