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SpinDistribute.com Article Directory

The following article was published in our article directory on March 25, 2011.
Learn more about SpinDistribute Article Distribution System.

Factors To Consider For Better Search Engine Placement

Article Category: Business

Author Name: Lee Smith

The factor that most people use to measure the success of a website or blog is its traffic statistics. The higher your traffic figures are, the more successful your site will be perceived. Now, there are various sources of online traffic and these sources vary in terms of importance. The best of these traffic sources is without a doubt traffic from search engines which is often referred to as organic traffic. Search engine traffic are the best in the sense that they arrived on a website because they were specifically searching for what's contained in the website. They will therefore more likely find what they are looking for in the website. In a business sense, organic traffic converts easier. This means you have more chances of turning them into paying customers.

Organic traffic is also the most difficult to acquire. If your website or blog does not have a high search engine ranking, it won't receive much organic traffic. Most searchers don't go beyond the first page of the search results page. In Google for instance, the first page consists of the top ten results. People usually find what they are searching for on the first page so if your blog is listed on the 2nd, 4th or 6th page, then organic traffic to your site won't be that great.

Below are some tips on how you can increase the search engine ranking of your website and let it be found by more people.

First, you must have an idea as to what keywords or keyword phrases you want to be ranking on. This is why keyword research is a very crucial part in increasing your rankings. Be very specific in the keywords that you target. If for instance you are selling women's shoes in your website, don't target the keyword "shoes" because it's very broad in scope and the competition for that keyword is almost impossible to breach.

Second, spend some time with your link-building strategies. Search engines look into a lot of factors when determining the rank of a certain website. One of the major factors that they look into are the links pointing towards a website. So if your website has a lot of inbound links, search engines will more likely rank it higher. Links however vary in quality so more links doesn't necessarily mean a higher ranking. The general rule here is "quality over quantity". A single link coming from a reputable website has more effect than say a dozen links from obscure websites.

Third, focus on creating relevant content on a regular basis. Search engines love websites that are regularly updated with unique and fresh content. More content means more pages for the search engines to crawl. These content you publish must however be always relevant to the themes and topics of your website or blog. It is a known fact that niche-oriented websites usually rank higher than general topic sites when it comes to long-tail keyword rankings. So you have a better chance of ranking for a certain keyword phrase if most of your other content are related to it.

Just follow these easy to follow tips. They can do wonders on your site's search engine ranking.

Keywords: seo, search engine optimization

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