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SpinDistribute.com Article Directory

The following article was published in our article directory on February 28, 2011.
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The Basics of SEO

Article Category: Internet

Author Name: Lee Smith

Ask anyone who has had any experience with website building or internet marketing what they believe is the best source of online traffic and they will tell you that it's the search engines. And they are right. It does not matter what type of website you have. Whether it is a blog, an online store, a forum, or a photo blog, search engine traffic still is your most valuable traffic source. Search engine traffic often referred to as organic traffic is the most valuable for a variety of reasons. First, organic traffic is very targeted. They know what they are looking for and if they end up on your site, they might end up purchasing a product or a service from you. Second, people coming from search engines are often people who haven't been to your site before. What this means is that you will be receiving targeted leads and potential customers from search engines for free.

Now, you won't get a lot of organic traffic if your website or blog does not have high rankings on the search results pages of the engines. If your website is listed on the 3rd of 5th page of the results pages then you will receive little traffic if you receive anything at all. This is where your SEO abilities come into play. Search engine optimization is the process of tweaking the contents and design of a website in a way that they become more friendly to the search engines.

Search engines look into a lot of factors in identifying whether a website should rank higher or not. These include effective keyword use, site navigability, site user-friendliness, the amount of links pointing towards the website, and the volume of traffic that the site regularly receives. It is the purpose of an SEO to make sure that a website have all of these factors integrated within it.

Here are the most basic techniques in making sure that a website is optimized.

The most important keywords and phrases with regards to the content of the website must be present in all of the website's pages. This however has to be done in a way that you don't get your site overstuffed with keywords. Keyword stuffing is a big no-no in the eyes of the search engines. If you get caught, your site might be removed altogether from their listings. So always use your keywords in very carefully.

Ensure that your website can be crawled and indexed by search engines with ease. The general rule here is that you make your website as easy as possible to index. Therefore, it is best to use of a simple and uncluttered design, create a sitemap for the website and avoid as much as possible Flash or Java-based content. Keep away from frames and tables as well if they aren't necessary.

Links, links, links. Search engines put so much importance in the links that are pointing towards your website. The more links you have, the higher you will rank. So keep on building and attracting those links.

SEO isn't that difficult to learn either. All you need is a few hours reading SEO resources and you will be good to go.

Keywords: seo, search engine optimization

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