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The following article was published in our article directory on April 21, 2011.
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Article Category: Internet
Author Name: Lee Smith
The internet allows you to showcase whatever talent or business you have. If you do not have any experience in creating websites, you should not worry about it either, because you can easily Google it for those easy guidelines and tips. They might give you the correct way to construct a beautiful website, giving particular reminders about what the people should like to see or what they should not, but one thing these online teachers are not telling you about is this: search engine optimization or SEO. Because you could make the most astonishing website made to the cyber world, but if it is not search engine optimized, then you are as good as not posting it up at all. Simply said, SEO means that you have to use certain, general and yet specific keywords to have your site indexed high above those search engine ranks. It seems so simple defined like that, but really, you should not underestimate its power.
For one, toning down your colorful language is a start. If you are a natural word enthusiast and you really like to use those hard to pronounce and barely used words because it just fulfills you to include those in your line of thought, speech and vocabulary, this might restrain your artistic spirit. Well, if you think that this is an insane idea, and would rather express your verbal prowess, you should just blog and do not attempt to sell or advertise anything. Remember that once you enter the selling phase, it all becomes about the customer's needs. It is no longer about you. You can still include those tongue-twisting words, but use them as your catch phrase or at least, keep it to a minimum. When cyber folk check advertising ads, they would prefer to see the product in just one look. The words should appeal instantly. If they would instead reach for a dictionary just to understand your product description, then say goodbye to your customers because they would just probably leave. Make your web content something that people could easily scan. If you think that you cannot simplify your thoughts and the layman's language is too hard for you to clutch, then hire someone else to do it. Yet again, keep in mind that you should rather use words instead of images as links to your product or information. As amusing it is to click on a cute cartoon image of a guitar because a customer should want to see more about that secondhand guitar you are selling (in fact you have other cartoon alter-egos of your products), stop it now and change it. Learn this by heart: the index process is possible with words and not the images. You may feel creatively restrained, but this is how the internet works.
You can opt to make your website the way you want it to be and ignore these pointers. You can tell your friends and family to visit your website and post hundreds of 'visit my website' (which, of course, will be considered SPAM by most readers -family and friends included), and you might get a certain amount of feedback. rethink your goals and ponder -are they really the ones you want to buy my product or service? Is there a bigger target market out there that you can reach? You are the only one who can answer the first question, but the second one has a definite YES to it. Now, it is only up to you to use this secret or not. The internet is just waiting for you to decide.
Keywords: seo, search engine optimization
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