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The following article was published in our article directory on December 7, 2010.
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Article Category: Internet
Author Name: Lee Smith
Do you ever question why your advertising attempts online do not seem to work? You are not getting any orders placed, no inquiries -there aren't even any complaining customers! You visit your website and you see that things are interesting enough on your website, it is just that there is no one to appreciate all the lovely content. There are mini-games, free mp3, videos -simply said, your design is just superb. It seems like the perfect website to be stuck on. If you are wondering why this idleness is happening despite your efforts, do this little check-up. Instead of typing the exact name of your website on the search engine (well, of course yours would come up first because you are the only one who knows that exactly), type a general word that can be used to describe your website -or type in the goods you are selling. So have you seen the results already?
If you cannot see your website on the first page once you made the search then you have your answer right there. Your website is suffering from lack of online visibility. Let it burn in your memory to teach you a valuable lesson: your website is dead. It is a living shell with absolutely no life. It is a house, not a home. For as long as there are no visitors in your site, you might as well forget that you even have posted up one. Why is this happening, you ask? Maybe, just maybe, your website does not have search engine optimization or SEO. Remember those keywords you had to type in to hopefully track your website's ranking on the search engine? That is your answer right there. You might be missing all those necessary keywords to get your site indexed in its proper place. Though it is probably helpful too if you make the audio and video clips on your website optional for the people. Sometimes, people do not necessarily want distractions when they are looking for a certain product or good. They just want to see what they can buy without the cheesy pick up lines. Other than the reason that it gets annoying when a video or an audio clip loads the moment they load your website page, it could also lessen the loading process of the website as a whole. Not everyone has a DSL or broadband connection. Hopefully, the website you have created is accessible to anyone. More often than not, simple is the best way to go. Present your product with clear description, put your contact details or ordering information clear and wait.
Though it is online, it does not mean that it does not have to be professional. All marketing tactics are in working order, especially if it is done through the internet. Your website does not have to be the best website around, but with an effective SEO and your product's worth, then surely, you are on your way to success.
Keywords: seo, search engine optimization
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