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The following article was published in our article directory on November 18, 2010.
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Nokia Against Google Android Adhere to the Independent Development Strategy

Article Category: Business

Author Name: Amanda xzh

Nokia's new CEO Stephen Elop said that the operating system, Nokia will continue to adhere to the independent development of the field of strategy, refused to use the Google Android operating system. Elop took the first major decision since the company's future development will play a crucial role.

Held in Europe this week, Nokia Application Developer Conference its new operating system has been vigorously publicized, Nokia urgent need for the system to help the company to reverse the decline in many key markets growing market share and Apple's iPhone and Google Android open the U.S. market led to elaborate on the smart phone business.

Meanwhile, Google Android operating system came in just two years a great success, has become the world's second largest smartphone operating system. Investors and industry to ask: Nokia giving up its own platform, take the express train is a better choice Android.

New York-based investment institutions Grigsby Associates portfolio manager Hakim Kriout said: "Android system looks like it could be considered Nokia's smart phone platform, and Nokia should have long been using the platform." Asked about the Nokia is now too late to adopt the platform, the Krout said: "It is not too late to consider." Krout hands of a large number of shares held by Nokia.

Google and Apple continue to erode Nokia's smart phone market share in the larger environment, Elop insist on the use of mid-range smart phone operating system Symbian MeeGo and highlights the company's decision to maintain the hegemony of the global smart phone has no choice .

Despite the independent development of the system adhere to the strategy will allow Nokia and increasingly powerful operating system, Google is facing direct competition, but the growing demand for smart phones has forced the implementation of mobile phone manufacturers differentiate their products, marketing strategies, and continue to improve profits by providing the software level. Or other operating systems using Android will likely result in long-term confined to the low profit of Nokia's hardware business.

Nokia MeeGo computer Alberto Torres, executive vice president of the question for some analysts argue that if adopted Google Android operating system, Nokia will be bound to implement new technologies differentiate their products, marketing capabilities, and ultimately at the expense of Nokia, the cost of the Google's search business make a profit.

This week, Torres attended a meeting in Dublin, Ireland's Developer Conference. Speaking of Google Android system has been used in other mobile phone vendors, Torres said in an interview: "Frankly speaking, we use the Android smart phone from the current where the survey noted that the user, the system is not the product of these cell phone manufacturers Innovation offers many opportunities. "

On its own platform and software services to increase investment, trying to catch up on iPhone and Nokia smart phones Android pace of development, including the Nokia 2007 to spend 8.1 billion offer to compete directly with Google Maps digital map makers Navteq.

Market research firm Gartner analyst Roberta Cozza said: "From this point of view, Nokia and Google partnership will mean denying all of their investment. To all to Google, means that Nokia Ovi software stores all the work on the end, I Nokia sure this will turn for the better. "

Nokia hopes to go beyond the Android MeeGo areas, not only to support smart phones, also supports the flat-panel computer, television, and even vehicles, including a large number of consumer products.

London, Jonathan Banner program developer, said he tried MeeGo, call progress "still in its infancy," but firmly believe that Nokia will launch products based on quality MeeGo. Bonner said: "I think Nokia has received a great opportunity, if MeeGo well, can succeed."

However, Nokia has been the major problem facing the Symbian operating system. The system design is too boring and easy to use because of poor consumer and program development and has been member of many complaints.

According to statistics released by Gartner, Symbian smart phones in the third quarter, shares fell 45% from a year earlier to 37%. The same period, such as Motorola and HTC launched the Android mobile phone manufacturers shipments of smart phones reached 20.5 million, its market share is 3.5% from the same period last year jumped to 25%.

Symbian to address the problem, Elop is currently working to improve the convenience of Symbian application development. Elop said that Nokia will continue to use the Qt software to create mobile applications. Nokia 2008 Qt technology through acquisitions, with the technology, the program developers to more easily and more quickly for application development, and to applications and including Symbian and MeeGo including multiple operating systems.

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