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The following article was published in our article directory on November 17, 2010.
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Americans should Learn What to Chinese Consumers

Article Category: Business

Author Name: xia zihui

Whether you agree with their policies, not the power of the Chinese people ignore --- the consumer is no exception. Westerners familiar Consumerism in China is still a new thing. Therefore, the observation that the Chinese people how to practice this concept of the West struggling very interesting.

European and American middle-class customers for granted disposable income, the flow is rapidly growing Chinese middle class. But until now, most Chinese people still have not contaminated deliberately overdrawn, crazy shopping and affluent society, the habits of the other mixed. Today's Chinese consumers and the fifties and sixties of last century Americans like: Some naive or gullible, but high-spirited, pretentious and full of optimism. How do they purchase it? A recent McKinsey 49 Chinese cities, 15,000 people were surveyed.

Many Chinese people are very similar consumption habits, their online products and special value message verification reviews, the same careful and thorough consideration of money, which is McKinsey said they among the "consumers of the world's most pragmatic" reasons. But you can also say that U.S. consumers addicted to spending money should be more to the Chinese people to learn. Here are four worth the spending habits of Americans learn to:

Chinese consumers are not a lot of debt. "Other parts of the rich and consumers like to buy more expensive goods", The McKinsey report said "some people began to rely on loans to make ends meet. This is not in China. Where consumers are very concerned about the balance of payments stability in the money on within our capabilities. "increasingly rich in their countries on the occasion, to see whether Chinese consumers could self-discipline is a very interesting thing.

To control the wanton consumption, if they in some ways "to spend too much", it will in other areas, "get it back." For example, many white-collar men to clients or colleagues to leave a good impression, to spend more on a meal, but most will be less to spend on personal items to balance the expenditure. 80% buy the more expensive shoes and clothing of people is to give the impression that a more professional image of the working class, they also give these things a number of other consumption.

Chinese people first and then shopping budget (do not even buy). The typical Chinese family will be able to afford to reckon how much money, then buy a list of lists, and finally through the "beauty contest" decision which products on the list the most attractive. These are the things they buy.

They spend several months of goods to be purchased. Many Chinese families to buy a computer, it will use 3 to 6 months decided to buy which model. Many people only look at the shops, do not buy anything. Chinese consumers want to "less cautious, more impulsive," the West will undoubtedly have to spend much effort the owner.

However, the report said, "emotional type" shopping is gradually increasing in China. In the end we become more like them, or persuade them to become more like us, this competition would also like to see.

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