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The following article was published in our article directory on November 15, 2010.
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French Luxury Brand Build the Middle East of Eden

Article Category: Business

Author Name: xia zihui

Recently, the world's largest shopping and entertainment destination, Dubai Mall, the set design of a road, like a beautiful ode, will pass through public areas; unique street silhouette, stone arches, together with "City of Light" and other typical elements, will evoke memories of Paris.

Opened only two years, covers an area of 110 million square meters of shopping mall with 1,200 shops in Dubai, attracted nearly 500 million monthly visitors. 2010 year October 29 to November 7, by the Comité Colbert combined luxury goods company's 29 members jointly organized Festival Colert (Fine Day) in this showcase. From the French luxury and unique aspects of the art of living, including clothing and fashion, jewelry, silverware, crystal, interior decoration, perfumes, pottery and porcelain, leather, food products, or to demonstrate French style restaurant. Comité Colbert Chairman and CEO Elisabeth Ponsolle des Portes said, "the French luxury goods is an integral part of French culture, because it combines traditional and modern inspiration, technical know-how and creativity, history and innovation."

Embassy of France in the Middle East Economic Affairs Officer Pierre Mourlevat said in an interview: "The Middle East, the French luxury brand, is undoubtedly a great attraction of the area. From now until 2020 is very optimistic about economic prospects in the region, especially those with large financial reserves of the Gulf Coast oil producing country. "

Meanwhile, in Lebanon, a book entitled The Words at the Heart of Luxury forthcoming books. Comité Colbert linguist and poet therefore help to the Middle East and ask them to determine which of Arabic words and concepts that best describes the "luxury" the essence of its specific characteristics and common values.

Walk hand in hand for a total size of the growth of the brand

Comité Colbert was established in 1954, has 75 members, total sales of 224 billion euros and 115,000 employees in France. These member companies account for a quarter of the world's luxury sales, sales of its export market for 82% of total sales.

The average sales for the Middle East 8%, is the food, perfume, jewelry and interior decorations of the major markets. Comité Colbert's 90% of the members of the company has operations in the Middle East, some of them 50 years from the 20th century began. Today, the French luxury goods in all countries in the region has more than 2,500 points of sale.

2009 to 2010 to open 35 franchise stores, mainly in Saudi Arabia, United Arab Emirates, Qatar and Lebanon. Project had a snowball effect of proliferation, prospects for the French luxury goods increasingly clear. Looking ahead, the market growth of the luxury goods industry will be a key relay rod, in particular the following cities: Abu Dhabi, Beirut, Jeddah, Doha, Dubai, Kuwait, Riyadh. Member of Comité Colbert, according to the report disclosed ,2005-2007, the Middle East accounted for 65% growth. 2007-2009, despite the international financial crisis, the region still has a 50% growth rate.

For the French luxury goods, Dubai is the Gulf region with the greatest potential for development of the city. It is a good market performance of the overall business success in the Gulf, the best mark. If a new product or new concept in Dubai can not accept that the probability of success in other areas is also small. Therefore, the Dubai luxury brand of strategic importance.

Dubai Mall has a store in the French luxury brand is the special window displays, to meet the Comité Colbert boutique section. "Let" is the Comité Colbert's core values, some of the larger of its subsidiary, has been doing business in the Middle East luxury goods company, invited smaller companies in its stores within the "Friendship Show" : Hermès invited Queen's Crown Jewels brand Mellerio dits Meller, Chanel invited to a special production of sweets, Pierre Hermé Paris, Louis Vuitton invited a senior textiles and interior decoration Pierre Frey.

"Original roots Yu transmission industry since the traditional process, is an integral part of French culture. The French trade association for cultural Fansi boutique provides a forum to encourage members of the company not only to common development, but also pay attention to each company's own growth. "Elisabeth Ponsolle des Portes said," the French luxury brand, to enjoy the occasion with the show, even though some of them are competing, because they show a complete French art of living, which makes them stronger, both strong Big brands, small brands or independent, are willing to participate. "

It is reported that, with the rest of the world federation of difference is a member of Comité Colbert in addition to various luxury goods from all areas of the French luxury goods company 75 and 11 cooperative members, these members are well-known French collaboration cultural institutions. To unite all members to promote the French culture and life of luxury and work of art. Comité Colbert's most important mission is to promote original development of the industry.

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