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SpinDistribute.com Article Directory

The following article was published in our article directory on November 22, 2010.
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Black versus White

Article Category: Internet

Author Name: Nick Morgan

The emergence of many search engine optimisation companies has fueled a higher level of competition in the internet market. As many business web sites have turned to the service of these companies, more and more SEO techniques are developed to ensure high visibility in the web search engine results page. However, some providers have turned to risky or unacceptable SEO services to make their websites top the search results list. These means have prompted search engine companies to tighten their belts and develop stricter filtering techniques.

There are actually two search engine optimisation techniques- the white hat and black hat SEO. The first one refers to trustworthy methods to create a good design that does not resort to dirty tactics. The White Hat SEO conforms to search engine guidelines of accessibility to spiders (those that crawl on website files to look for queries that represent the entire web page) instead of deceiving the algorithm. This design values quality content to audience who asks for that quality content. The other technique called black hat SEO utilizes methods that prioritize rankings on search engine search results than user needs. The technique employs deception. For instance, some uses the cloaking mechanism. Here, hidden text either through test with same color with background or positioned off-screen is used to lure users into false keywords. Some forms would direct a user to a different page when requested by a search engine or internet user. Another spamdexing technique is the use of robot.txt file located in the root directory of the domain. This file can tell the spiders not to crawl onto certain files. Another deceitful means is the use of a meta tag specifically made for robots. Through this, a page can be deliberately excluded from a search engine's data bank. Most of the time, pages not crawled include shopping carts and user-particular content like search results from internal searches. All these illegitimate SEO services are proven to go to waste.

There are different ways to increase web prominence without hiding anything. A content containing frequently searched keywords or phrase which are relevant to broad variety of search entries will increase visibility. Moreover, putting in relevant keywords in the website's meta data can improve relevancy in search engine. These include the title tag and meta description. The use of canonical meta tag or via the 301 redirects can ensure links to various versions of the URL. This is called URL normalization of websites which can be accessed through many URLs. Web page files must also possess descriptive and relevant names instead of random characters and numbers. This can help in optimization. Moreover, the keyword or phrase must also appear on the H1 tag.

The tight competition among web pages has fueled the human mind to make things possible. However, this innovative mind is the same reason for unhealthy competition to arise. Business net advertisers must always bear in mind that a long airing advertisement should always rely on clean white hast search engine optimisation. Using black hat SEO may draw a lot of users, but the chance of being busted and stigmatized is high. This will not only waste web designing efforts, but also harm the product or the company's image as a whole.

Keywords: search engine optimisation, seo services

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