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SpinDistribute.com Article Directory

The following article was published in our article directory on November 13, 2010.
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Common Search Engine Optimisation Strategies

Article Category: Marketing

Author Name: Nick Morgan

What good is a well-written and professionally-designed website or blog if nobody is aware that it exists? No visitors mean your efforts in creating your website content are getting wasted. And if your website is an online business, it means you are not going to gain any new customers. No traffic equals no business. So it is important that you exert efforts not only in creating great content but in making such content matter by driving traffic towards it. One of the most effective ways in building traffic to a website or blog is search engine optimisation. SEO is easy to implement and 99% free so there is no reason why a webmaster like you should ignore it.

Here are some of the most common and most useful SEO strategies which you can use to get that much needed traffic for your website or blog.

Determine your most important keywords and keyword phrases and integrate them into your content. You should make a comprehensive list of such keywords and phrases and always consult such list when writing your content. You need to ensure though that you do not overuse your keywords or else you will be accused of keyword stuffing. Search engines penalize sites once they find out that they are stuffing keywords. Such sites could be demoted in the rankings or worse removed from the listings altogether. So use your keywords sparingly. Always follow the guidelines provided by the search engines.

Build links that point towards your website. Links are among the major factors that search engines use to measure the importance of a website. The more links that point to your website, the more relevant your content are in the eyes of the search engines. This doesn't mean though that the more links you have, the higher you will be ranked. Search engines also look into the reputation of the website that linked to you. A single link from a respected and high-traffic website is a lot better than ten links from not so good or obscure websites. So it's quality over quantity. It is also necessary that the websites that link to you are on the same niche as your website. There are several ways of building links. A link exchange is one wherein you get into an agreement with another webmaster to link to each other's website. You can also engage in writing guest posts for other websites.

Engage in article marketing. This strategy is simple. You write an article related to the theme of your website and submit such article to various article directories. The article must contain a resource box which has your name as the author and a link to your own website. If you do this often, you will soon have a lot of articles out there. Those live articles drive traffic to your website, build your brand and reputation and pass link juice.

Create excellent content. This is the first thing you need to focus on before anything else. All the SEO techniques in the world will amount to nothing if your content is just plain bad.

These are the search engine optimisation techniques you should be using if you really want search engines to rank your website higher.

Keywords: search engine optimisation, seo services

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