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SpinDistribute.com Article Directory

The following article was published in our article directory on November 24, 2010.
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Search Engine Optimisation Basics: Choose Content over Design

Article Category: Internet

Author Name: Nick Morgan

Search Engine Optimisation or SEO is becoming a more difficult battle ground for companies. Everyone wants his/her products to be seen in the internet and organic search engine ranking is the best way to do it. If your SEO service is effective, you will receive high result rankings from search engines. If you will appear in the 1st pages of Google, Yahoo and Bing, your site will surely get high traffic. This is why companies hire professional SEO services and web designers to compete in internet marketing.

Recently, websites are becoming more loaded with images, music and videos. As an effect, website owners think that this is the only way to design their web pages. However, companies should now that there is a limit to page content for it to be desirable for visitors and search engines.

Success of the Minimalistic

For example, take Google, Facebook and Craigslist. Google's home site is a search engine, which is the homepage of many people around the world. Craigslist is a popular collection of classified ads and user uploaded content. Lastly, Facebook is today's most popular social networking site. What do they have in common? They all have simple web page designs. People may think of this argument as debatable, even fallacious, but it is actually proven by studies.

People like flashy and graphically rich stuff, but they stick to minimalistic designs. MySpace and Multiply are networking sites that allowed customized backgrounds and CSS. Now, Facebook is the only one that survived. Remember that what matters is to achieve the goal of the site; and the target of your website is to advertise your products. In fact, too much design will slow down the loading of your page, especially for those with slow internet connection.

SEO dislikes Flash-based Sites

Most Search Engine Optimization guides say that you should not create your website by Flash. Search engine crawlers visit your site and judge its performance depending on links arrangement, text and relevant content. If everything on your page is made with Flash, then the crawlers may treat them as junk. One important aspect of SEO is the appearance of keywords and phrases on your webpage. If the keywords are done in Flash, the crawlers see it as an object instead of text. Hence, it may be ignored.

This tip is particularly important for growing companies. Small businesses try to imitate big companies with Flash and animated web pages. However, big players are already established long enough in the internet. Your company will not climb the top page rankings if you will begin with object-loaded websites. Stick with conventional text content where your keyword will be noticed by search crawlers. For better understanding of Search Engine Optimisation, try to use the Lynx Browser which displays only the text content of a web page. All other page content is treated as garbage. This is how search crawlers see the internet. Flash content is not entirely bad. You can use it sparingly to improve the appearance of your site. And during web design, do not forget to edit the content tags and Meta tags. Your keywords must be there!

Keywords: seo services, search engine optimisation

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