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SpinDistribute.com Article Directory

The following article was published in our article directory on November 18, 2010.
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On-Page Optimisation Techniques that Good SEO Services Do

Article Category: Internet

Author Name: Nick Morgan

Modern warfare now has nuclear bombs and smart missiles. The same way, internet marketing now has Search Engine Optimisation or SEO. SEO is the process of improving web content and design to make it more reachable and visible to readers. This is where the true competition between advertising companies takes place. The process can be meticulous, complicated and costly, but the reward is to gain more sales. Your site will be displayed at top rankings in Search Engine Results. To increase in web visibility, companies hire professional SEO services to design and improve their sites.

Here are some of the important on-page optimization techniques that good SEO solution providers perform. If you own a small company, you can try them yourself to improve your website.

Zero Dangling or Orphan Links

Links are indispensable from a webpage. These are pointers that direct the visitors to explore your site, and see your products. But they should not just be placed anywhere, as well as they should not just lead to anywhere. It is a good SEO practice to distribute the links correctly.

First, do not leave any hanging link. This is a link that leads to a link-less page. This means that when the page is reached, the reader has no choice but to press the close button or the browser's back button. This can be annoying for visitors and it is also bad for search engine crawlers. Search engines may treat dangling links as dead ends, and their evaluation of your site can be terminated prematurely.

Keywords for Hyperlinks

Good SEO services have minimal usage of links with the name "read, this page, here" or "this article." Remember that the basis of SEO is the keyword you have chosen for website and the company it represents. Therefore, it is a positive score when crawlers see that your hyperlinks contain the keywords. Use them for interlinking all your pages.

Keyword Density Management

Excellent SEO solutions are keen on trimming the amount of keyword appearance. Your target keywords must appear repeatedly on your webpage, but search engines have a maximum allowable keyword density. For example, for every 1000 words, it is recommended for the target word to appear only 6-14 times. If the limit is surpassed, search engines may qualify it as keyword spamming. Hence, your results ranking will go down.

Balance between Content and Design

The SEO services must focus on improving the text content of your page. However, they must not sacrifice the aesthetic value of your website. Remember that the site reflects the image of the company. The designs, images and audio-video media must be related to the company and products. They must also be used sparingly, since too much objects on the site is not good for crawlers. ALL these objects must be labeled with the target keywords, especially if the objects also function as a link.

Site Map

Finally, your hired SEO services for on-page optimisation must create a sitemap for you. This map is a list or directory of all the links for all your pages. This will enable search engine robots in indexing your site in just two steps. Even if you personally manage a small website, you must also create a sitemap for it. This mini sitemap is called a navigation bar.

Keywords: seo services, search engine optimisation

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