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SpinDistribute.com Article Directory

The following article was published in our article directory on November 3, 2010.
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Basic Concepts You Should Know About Search Engine Optimization

Article Category: Marketing

Author Name: Nick Morgan

A lot of internet companies huge or small are realizing the importance of search engine optimization or SEO in their success. About 99 percent of all web surfers use search engines to look for websites. This only affirms the necessity of having a good ranking in the search engine results because if you don't rank high, your chances of being found are slim too. If SEO is new to you, this article will introduce you to its basic concepts.

Keywords

The main concern of SEO is the optimization of the website s content. To do this, it is crucial to have the correct keywords in your site s title tag. In addition, if possible, you should also get a domain name that has an important keyword. Doing both will help improve your ranking. Aside from putting keywords on the title tag and URL, you should also pay attention to its density. Identify the important ones and the less important ones. You should make use of more of the former than the latter.

Content

Your website must have useful and unique content. Never copy and paste anything from other websites. Also, you should not rewrite from someone else s site. Face the challenge of posting something new and different on your pages that others will not find somewhere else. Doing this will set you apart from other businesses on the same niche. If people realize how distinctive and reliable you are, then they will choose to go back to your site again and again.

Backlinks

Almost all search engines count the number of inbound links or backlinks. This is an important factor for search engine optimisation. The higher your backlinks are, the better. This helps you rank high on the results pages. Another thing about backlinks is when they come from reputable websites or those with good ranks, they pull you up more efficiently. Websites with poor rankings will not help your site as much as the highly-ranked ones would.

Now, you may be wondering about the outbound links and whether they play a role in your SEO efforts. Actually, it is not wise to have too many outbound links. Unlike inbound links, search engines do not really like websites which unnecessarily point to many other web pages.

There are great online directories where you can buy links from. You may also purchase signature links from various reputable forums. Just ensure that the website or page backlinking to you has a good ranking on its own.

Most search engines update their rankings constantly. This means that your current rank is temporary. If you are on the bottom, you will not be there forever. If you do some search engine optimisation work, you can get somewhere better. However, if your ranking is already good, remember that it is neither going to be like that forever. You should continuously work in optimizing your site to stay on top and enjoy the perks of being in the position.

Keywords: seo services, search engine optimisation

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