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The following article was published in our article directory on October 29, 2010.
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Google TV By Google Classified YouTube Sector

Article Category: Business Management

Author Name: xia zihui

Google is in trouble in the integration of projects into the YouTube Google TV sector.

Some industry insiders suspect that Google has taken this action because large media companies this new Internet TV service due to unexpected adverse reactions.

Google declined comment. But the company spokesman said, YouTube has re-adjusted the content partnerships. He said: "with any fast-growing organizations, through the development and growth to ensure future success, is very important for YouTube."

ABC, CBS and NBC are the three major U.S. cable network had blocked Google TV, so can not watch online video full of these networks. Before that, be able to watch many television shows is a big selling point of Google TV, set-top box with the software pre-season will be listed in the Christmas shopping.

Google said, Google TV could be the advantages of integration and television networks together, allowing users to home big screen TV by watching television or Internet content, including TV network.

But to rely on transfer fees, television advertising and the survival of the monthly registration fees cable companies bite the content and business caution because of low profitability of Internet content.

Who requested anonymity, said the television network executives: "we do not know what the costs and benefits of the situation, because Google does not tell us the truth very well, nor an explanation. We do not know whether this is a viable business model. "

In particular, cable companies fear this kind of business. As more content can be obtained via the Internet, there will be more users to cancel or reduce the cable TV monthly fee.

U.S. market research firm NPD, executive director of industry analysis Ross Rubin said: "The idea is through the PC on-demand programming to complement the content of cable television, but the content of the introduction of such a large screen TV, will produce more direct competition. "

Others in the industry think that the media company is working with Google TV confrontation, because the users have started using free Web content.

U.S. market research firm Forrester Research analyst James McQuivey said: "simply connected with the PC, every month millions of people watching online video through the TV screen. The user has to take measures yourself."

Google spent $ 1,650,000,000 in 2006 acquisition of YouTube.

YouTube recent adjustments include creating a department dedicated to cooperation with content creators, also appointed last month, Dean Gilbert as vice president of YouTube content partners. In September Google released a blog post revealed that Gilbert had worked for Google TV sector.

Google TV services will eventually return to the hands of YouTube president Salar Kamangar, Google star of the executives responsible for YouTube last year, profitable business. He had helped build a profitable Google AdWords advertising system superior.

YouTube has been for many years cultivate relationships with media companies, especially in the company Viacom launched the target amount of up to 10 billion dollars in copyright litigation since. After this lawsuit, YouTube introduced a Content ID tool, the site content copyright tag, and allow copyright holders to decide how to deal with unauthorized video clips.

Together with the original Napster to be considered in terms of pirated video site YouTube, a move to help them enhance the cooperation between the companies and the media.

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