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The following article was published in our article directory on October 28, 2010.
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Article Category: Business Management
Author Name: Amanda xzh
The development of the system into a quagmire Saipan
Has been always used Nokia phones Symbian system. However, in the 3G era, with the Apple iPhone and Google Android system, the system in the rapid rise of the smart phone market, Nokia's market share has been squeezed, and because of the high-end smart phone market, Nokia has not been able to make a strong response, the former CEO Olli-Pekka Kallasvuo has been criticized so. The layoffs are ready to give up indicates that Nokia has Symbian?
According to analysis, Saipan system as a very mature system, Nokia is very reluctant to give up, but in a short time will not give up. However, Nokia now has high-end mobile phones and two low-end phones on the battlefield into a quagmire. Saipan beginning in the preparation of the system, and its main function is to focus on phone calls and other communication capabilities, Symbian smart phones are excellent call quality, the effect is strong. But Saipan system or developed by the idea of 2G, and its inherent curing process, the operation clumsy and so on, on the touch screen, multimedia, new interface with support are very poor, much less iPhone and Android operating system as flexible and easy system operation.
Thus, with the new rise of smart phone operating system, Symbian system decline to reasonable. Nokia, Google and Apple as the lack of similar background and experience in software development Internet, Nokia restructuring plan ovi Internet platform that is far too hasty and lack of preparation, mobile Internet platform can not carry such a plan, but business models adopted in the beginning, Banded for quick success fee model, which Nokia bones have been self-centered image of the communications companies separated, compared with the openness of Android, Nokia count on the "blue blood" and the spirit of the Internet to encourage open a far cry from the civilian population.
Gradient pattern of the global smart phone
At present, the smart phone market is on the rise, Apple iPhone and Google Android smart phone mobile phone far exceeds the performance of Nokia smart phones. Market research company Strategy Analytics, said the data released on Thursday, in the third quarter smartphone shipments jumped 78% year on year, reaching 77 million, but Nokia's smart phone market share of 37.8% over the same period last year but never dropped to the current 34.4%.
It is understood that, as early as 2008, Nokia's proposed transition to the mobile Internet, but the present situation, the transformation did not succeed. Difficult to let go the Nokia Symbian system in the next few years is only in the phone with Apple iPhone and Andrew confrontation exhausted. IDC and Gartner market research firm forecasts, respectively, in 2014, Symbian market share will drop to 32% and 30.4%, iPhone and Android will catch up. When the global handset market will be dominated by smart phone market, which means Nokia has likely lost its leadership position in 2014.
Changes in the share of the operating system, but also reflects the intense competition in the smart phone market. Only cell phone is no longer the kind of play before the call, a simple device made of information, but more and more like a small portable computer, not only can play games, listen to music, can also handle a variety of business documents, send and receive e-mail, Internet browsing information, see video. The rapid development of smart phones means that by the communications industry "voice" be turned into "application", as this pattern changes, competitive focus will shift to the applications.
Today's phone is not just simply plug a phone card, it needs to support a growing number of software to meet different people with different needs. Currently, Android system is growing so rapidly, on the other smart phones have been a great threat to the system. The Saipan is also trying to further upgrade the system to Symbian3, face increasingly powerful opponents, Saipan ability to recover decadent Bureau? Perspective on the current situation, the smart phone market is still in multiple systems, "spared from war" situation among the trends of the market structure uncertainty, take some time before.
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