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The following article was published in our article directory on October 20, 2010.
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Japan into Recession Depressed From Dynamic

Article Category: Business

Author Name: xia zihui

"Beast" lost "animal"

Just 20 years ago, this is a dynamic and ambitious vibrant country, proud to the point of arrogance, desire to create in the yen in Asia on the basis of a new economic order. Now, all of these ambitions behind, replaced by fatigue and fear of the future, and suffocating the madding crowd. Japan seems to have indented shell, happy to accept the fate of the world stage is gradually fading out.

Japanese manufacturers have insatiable girl, now appear ready to surrender South Korea and Chinese competitors. Japanese consumers have set foot on the plane sitting in the luxury to Manhattan and Paris shopping trip, and now they more often stay at home, saving money to prepare for future needs.

Still rich in this country, living standards are gradually lowered, which apparently developed a generation of Japanese young people the habit of thrift, f power f the door to see is economic stagnation and deflation. They refused to buy cars and big-ticket items like television, not many people choose to go to the U.S..

Young people in Japan who can most clearly see the lack of entrepreneurial spirit, widely ridiculed them as "herbivores", because that is the lack of fathers in the spirit of hard work. Showa Denko company's former CEO, Mitsuo Bridge, said: "The Japanese used to be called the economic beast. But I do not know since when, the Japanese lost this animal."

When asked how to look at this decline, the decision-makers from Japan to the company manager and then to ordinary shoppers, the streets, people say the most is the loss of vitality. Although many problems facing Japan, the most important thing is the aging of society, but for other countries, the most profound lesson is that, once a prosperous and vibrant country reduced to clinging to the national social and cultural stereotypes.

Speaking of the drawbacks of deflation, the usual explanation is that it allows individuals and businesses do not want to spend money, because when prices fall, grabs a rational approach is to hand the money, because it will appreciate. But in Japan, two to three years of deflation caused a more profound consequences, should influence the Japanese view of the world. This makes the Japanese have had a serious future pessimism, people do not want to take risks, naturally reluctant to spend or invest, further driving down demand and prices.

Waseda University Village and the long arms of deflation (sound), Professor, said: "This way to the emergence of a new understanding of consumers purchase or lending practices that are irrational, even stupid."

Although the Japanese economy have felt the impact, but the most obvious or like places like Osaka, Tokyo and relative prosperity compared to this, Japan's third largest city have been hit more. Here, merchants find ways to persuade jittery shoppers spending again. But this is often reflected in the price war, and ultimately exacerbate the deflation in Japan.

Here's a vending machine drinks sold 10 yen, 50 yen a bottle of restaurants offer beer, the first month's rent apartment only 100 yen, or about $ 1.22. Can even offer wedding, discount wedding hall just 600 dollars, less than 10 years ago to host such a wedding 1 / 10 the cost.

Commercial street in Osaka, the business has recently launched a "hundred days" of the promotional activities, store the day of most commodities can be bought with 100 yen.

Entertainment district in Osaka, you can feel the loss of vitality. Every night, flickering neon here, waitresses dressed in tight-fitting dress. In some of the top clubs, just reserve a seat will cost up to $ 500.

But in the last 15 years, such number of fashionable clubs and entertainment venues dropped from 1,200 to 480 and replace it with cheap bar and restaurant chain. Barman said it was concerned about the guests on the money, then not showing disregard for money, but the past has been regarded as the highest level of elegance.

After years of complacency, the Japanese seem to realize his own question, last year's election results to reflect this, voters dissatisfied with the end of the Liberal Democratic Party monopoly on power in the situation after World War II. However, for many Japanese, this may be too late. Japan has created a generation of do not believe that to have stable jobs and rising living standards when young, and in the past, this seems to be a birthright.

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