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The following article was published in our article directory on October 13, 2010.
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Diversification of the Layout is Most Important Strategy for Intel

Article Category: Business

Author Name: Amanda xzh

10 billion U.S. dollars in a huge acquisition is just the beginning, Intel PC Xinjiang tour extension beyond the long way to go.

Intel no longer content to dominate the world only in the PC area, which chanted "Intel inside Everywhere" slogan in an attempt to invade the broader market.

September, in San Francisco at the annual event in the global PC industry, Intel's IDF, Intel fully revealed its ambition to cross sights. CEO Paul Otellini stressed: "computing has become an integral part of daily life, our vision is to create a personalized Internet computing experience for home, car, office or pocket all the connected devices to provide a consistent and exchange of experience. "

Therefore, Intel's cross-border plan package hills sea, from the MID, smart TV, to the car system, digital signage, Intel's ambition everywhere. The vesting of the Intel Embedded and Communications Division, and the department's area of business up to more than 30. This sector has become one of Intel's key business units, reporting directly to CEO Paul Otellini. Intel's dream is to become embedded devices all the nuclear "core."

In the past 10 years, Intel has to enter the communications market and the consumer electronics market, but have failed, and finally had no choice but to withdraw. This time, Intel faced with a comeback can only succeed, not fail the test.

Shortcut to do the acquisition is the transformation

In new areas, Intel is far from unified in the PC market, the status of rivers and lakes, not only face the new market will also experience an extremely formidable opponent, for example, mobile device market share in the leading position of the ARM, now more than 95% of the market smart phone to use ARM-based processor. In fact, a long time, outside of Intel's investment in the PC is very limited. In the mobile Internet era has come, everything is possible reinvent the wheel, Intel no choice but to begin to re-layout.

In the past 12 months, Intel has invested nearly 10 billion U.S. dollars for the acquisition, to obtain a broader spatial extension to the key technology. In late August just 15 days, the Intel series of acquisition of a mobile Internet software, a hard two vendors McAfee and Infineon, a comprehensive layout of the mobile Internet. $ 7,680,000,000 to buy anti-virus software maker McAfee is the largest in Intel's history with the transaction, but also a high-risk, unconventional bet. Intel's official explanation is that this acquisition will strengthen its strategy in the mobile wireless, because the next few years, billions of new devices will be connected to the Internet, security will become a key requirement. Intel to 1.4 billion in cash Infineon Wireless Solutions (WLS), WLS is hoping to baseband and RF chip technology to return to the smart phone market. Through this acquisition, Intel can provide from Wi-Fi, 3G to WiMAX, LTE product portfolio.

Earlier in 2009, Intel to 884 million of the price of admission Wind River Systems, Wind River is the world's leading manufacturers of embedded systems and wireless products, customers, including HP, Sony and Boeing and other companies. Wind River's flagship product for mobile phones, automotive electronics and other fields, which is Intel's coveted new markets. Obviously, Intel wants to make the chip through the acquisition of "landing" more consumer electronics and wireless products. This is Otellini took office in 2005 after the first big acquisition, Intel's future development that will expand the scope of the main strategies.

In addition, the acquisition of McAfee and Infineon have a high degree of risk, because Intel is in the field of security and mobility is limited, can not achieve synergy. Gartner analyst Peter Firstbrook said: "I am confused. I do not see any between McAfee and Intel after the merger synergies."

The most worrying is that Intel is not a good at an acquired company. From 1999 to 2003, Intel Capital over 11 billion U.S. dollars acquisition of approximately 40 companies, but most ended in failure. In fact, the largest in its history, the 15 cases of mergers and acquisitions, each acquisition of Intel's products are ultimately to be closed or sold.

Clearly, the acquisition strategy is far more non-shortcut, for Intel, a large purchase is only the first step in the expansion of its diversity, and to where, how far in the future there are many challenges.

Into unfamiliar areas

In the IDF, Intel released a new Atom chip E600 series systems, which is designed for embedded applications such as vehicle information systems, intelligent network devices and IP phones developed by the media. The new Atom chip integrates more features and functionality per unit area to maximize, for the numerous and diverse embedded applications provides a unified platform. In addition, the new Atom chip also has a strong Internet properties open for a wider range. This deeper level of Intel to other areas of "embedded" in the goal, it is a landmark leap. Before the embedded business is largely vertical, and different users need to develop a different chip system.

Embedded business from the spring of 2008, began to be placed in a very important position, Paul Otellini of Intel embedded device as a fourth 100-billion growth opportunity, the other three are consumer electronics, MID, and the Internet this.

In fact, compared to smart phones, mobile terminals and other areas of competition, in other emerging markets, Intel's chance maybe more, each market has billions of dollars may be open space. In the IDF, the intelligent TV as one of the focuses. Otellini demonstrated at the meeting of two based on the Intel Atom processor CE4100 and the Google TV Smart TV products. Otellini said: "We are excited to see TV industry is moving from a simple shift of several Internet-based services truly integrated Internet experience. We have such a new product called Smart TV and related products worldwide will launch. "To enhance the computational speed of television, audio and visual effects enhance the TV, Intel also introduced specifically for Google TV latest consumer electronics devices for SoC designs - Intel Atom Processor CE4100. On this basis, running a new TV, will be able to provide comparable home theater audio and video quality.

Intel tried to chip "embedded" in an unfamiliar market is another area of vehicle information. Vehicle information system in the dashboard or passenger headrest, the integration of digital media, location and even news services. Intel has already announced that the vehicle information system partners, including BMW, DaimlerChrysler and China's car manufacturers and Thailand. Market research firm In-Stat analyst Jim McGregor, chief technology said: "The idea of smart phones, tablet PCs, game consoles and set-top boxes all the features are integrated into the car, the user can transfer the call from home to the car VOIP system, this is the future trend of development. "

In addition, digital signage, smart home energy management, telephone and other areas of the media is Intel's current breakthroughs market segments. For these areas, Intel is undoubtedly a strange and challenging, but it can be hard to imagine the huge market of Intel into being.

There is no doubt that diversity will be the future layout of the most important strategy for Intel, is the visionary, or over-expansion? Intel's territory in the end will be? At least for now, everything is still unknown.

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