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The following article was published in our article directory on October 12, 2010.
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Article Category: Business
Author Name: Amanda xzh
Windows Phone 7 today officially launched mobile phone operating system, Microsoft is caught in a "bowed frame", the involved are Microsoft, Motorola and Apple that the Big Three. Experts pointed out that the frequency of mobile giant fields provoke legal disputes, in essence, fighting for future market share.
Present indications, Apple being first place. Although conclusions too early to say, the situation is also changing, but at least show that Apple's genius than Google.
Google's upcoming product, called Google TV, the first 300 dollars in the Logitech high-end set-top box or a Sony TV products available. Google TV hopes to become the default way of watching TV, cable box and TV in the linkages between, allowing the search for a list of television programs, video site, will eventually own App Store.
Apple recently introduced a new version of Apple TV, priced at $ 100, the price cheaper than two-thirds of Google set-top boxes. Is basically the 21st century's DVD players, including film and television from the iTunes rental, Netflix streaming movies. Next month, you can also iPad, iPhone or iPod touch wireless upload video and audio. Although Apple has not announced such plans, but is expected to occur after about a year App Store.
Google is the pursuit of TV's "input" bit is inserted into the position of the cable box, which is very huge and challenging bet. Most people do not deal with the first input. Change the frequency of the cable or satellite provider is how much? Even if there were also very scarce.
Apple is the pursuit of the "second type", which is the DVD player or video game is usually the location of access. For most families, this may be a more convenient starting point, more likely to pull out, and easier to do experiments.
Apple TV and then taking into account the relatively low price, this year's festival is not difficult to foresee business adoption rate of Apple TV will be higher than Google TV.
No one really needs any kind of system, most people do not even want the TV has a network function, not to mention that Google can provide the point where.
Because information is more simple, the number of smaller price tag, to persuade people to give Apple a chance when the Apple TV easier. Apple is such a contest to win the first round.
But look to the future, Google is also promising in the following areas, that is in use Android in the mobile market strategy, its television software is widespread.
If Google can make TVs, set-top box maker, cable TV companies to use Google as a product of the base, then people would not even aware of the circumstances as Google TV users. Apple is not possible to Apple TV software licenses to other companies, and not even launched its own TV production. If Google can make their own software built everywhere, there is likely to quickly erode market share. But now it seems, it also had to take the initiative to choose the Google TV, to spend a few hundred dollars to buy, which will greatly limit the market spread of Google TV.
Microsoft, the world's largest software company, Motorola sued former allies that Microsoft infringed Motorola's Android phone 9 patents, these patents and real-time e-mail, calendar, contacts, meeting arrangements, shows signal strength and battery power on the upgrading application software. Motorola said it would do its utmost to respond to Microsoft's lawsuit.
Previously, Microsoft provided the Windows phone software developed on the use of these software mobile phone companies charge. Motorola and some rivals, steering using the free Google Android system, which allows Microsoft and the relationship between mobile phone industry was tense. Earlier this year, Microsoft launched Android HTC patent litigation, and later the two sides reach a settlement.
Microsoft sued in tort for a few days after Motorola, October 7, Motorola has two U.S. District Court and the U.S. International Trade Commission (ITC) filed a lawsuit alleging illegal use of the Motorola Apple technology. Motorola sued covering 18 patents, including Apple's MobileMe and applications involving patents shop services, but also includes wireless communication technology and smart phone technologies such as wireless email, close to the sensors, software application management, location-based services and multi- device synchronization.
Motorola launched the lawsuit against Apple for patent infringement requires a survey, and "prevent Apple from using the patented technology and for Apple to pay compensation over the past violations." And industry experts expect Apple will soon be Motorola's counterclaim.
The war comes patent serial computer manufacturers and mobile device manufacturers increasingly blur the boundaries, such as Apple and Hewlett-Packard computer company inroads into the traditional mobile space, Samsung Electronics and other traditional handset manufacturers the Tablet PC market is Daru These actions led to the emergence of new competition.
The Mainland market, for example, iPhone generation market, the Chinese mainland market one and a half later than the time the U.S. market for sale, but when the iPhone 4 sale, this time has been shortened to two months. The expectation is that contrary to Apple, both in stores selling bare metal, or co-sale contracts with China Unicom version of iPhone 4, listing the week sold more than twenty thousand. "No matter how much make up goods, are all sold out the same day." Suning Appliance relevant responsible person said.
Apple played the cell phone market is not all "uncontested top dog" role. Market research agency in October released the latest Nielsen research report, RIM's BlackBerry system and Google Android mobile phone market share of each system were 31% and 19%. Apple's market share in a mobile phone reached 28%. Reporter number of mobile phone stores in the city found that although there is no single brand has the ability to shake the Apple iPhone, but Android platform for mobile phones using the camp can actually rival the iPhone.
Analysis of industry experts, the three giants of the comic market prosecution has deeper background. Microsoft confirmed today launched the mobile phone operating system Windows Phone 7. Motorola released on the eve of action chosen, is to restore the previous Windows Mobile system to loss of market share. Motorola suing Apple in the October 6 release of the six new Android smart phone, including a cell phone for business users Droid. Intense competition in the market when the patent litigation has become a powerful weapon.
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