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The following article was published in our article directory on November 13, 2010.
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Article Category: Marketing
Author Name: Nick Morgan
Search Engine Optimization can be done using different means . One of the most effective techniques and methods used in the internet is the link wheel. The link wheel is a network of links which have been strategically positioned in order to attract internet users from different markets. This is very reliable and effective in the long term. The links which have been used to divert consumers should be reinforced with an advertisement and commercial to be more effective. This would help the site increase the number of visitors in a short period of time. But the link wheel would only be effective if the proper reinforcements are used in the marketing campaign. This would include ads, multimedia tools and materials and other elements which can be used to promote the products and services offered by the online business.
Link wheels are composed of inner and outer portions . The inner and outer portions are connected to each other in order to guide the consumers and internet users towards the online store. The network of links is created in such as way that the internet users would be led in a linear pattern. As the consumer progresses in the network, different information, advertisements and commercials are presented. This is necessary to build up the reputation and status of the online business site as the consumer ventures further.
The blogs and articles containing the links inform consumers of the advantage of conducting transactions with the online store. The internet users following the links pass through several stages before finally arriving at the store. Each stage contains different information which would address the questions of consumers.
The outer links are placed in different internet sites and pages. This is necessary in order to capture the attention of different consumers and internet users. The online business site should form partnerships with sites involved in sports, politics, news and other industries significant in the market. This would allow the online business to attract consumers interested in different fields and institutions. In order for the links to be visible, the marketers should place reputable and relevant advertisements. For example, online businesses marketing to sports fans should create advertisements which can relate the products to the games being played by the consumers. This should be applied in the different internet sites where the links are being posted.
The inner links are placed in high profile pages and sites where millions of people are present at any given time. This would include search engines, 2.0 sites and other prominent sites. The links would directly lead consumers to the online business site at a click of a button. The marketers should take advantage of the exposure by placing the necessary information and promotions which would easily attract consumers. Videos and other multimedia materials can be used in order to build up the reputation of the product. Marketers can hire well known celebrities and athletes in order to present the product. Millions of fans of the endorser would immediately click the links in order to check out the products being sold.
Link wheels are very effective tools which can improve the search engine optimization campaign. It has helped millions of business gain the needed visibility to attract consumers.
Keywords: search engine optimisation
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