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SpinDistribute.com Article Directory

The following article was published in our article directory on November 4, 2010.
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Effective Link-Building Strategies

Article Category: Marketing

Author Name: Nick Morgan

Link-building is a very effective search engine optimization technique. No wonder most, if not all, SEO practitioners make use of it. It isn't a secret that search engines put a lot of importance on the links that point towards a website in determining that website's relevance. Algorithms may vary depending on the search engine but links are no doubt a major part of the measuring stick used by search engines to evaluate websites and blogs. It's simple - the more inbound links a website have, the more likely its rankings on the search engines will go up. It is worth pointing out though that the quality of the links is more important than their quantity. A single link from a well-known website for instance has more effect than say ten links from unknown websites. So a website with 100 inbound links doesn't necessarily mean it will rank higher over a website with 50 inbound links. As we stated earlier, quality beats quantity. Therefore, in your link-building campaigns, focus your attention on getting links from respected and reputable websites and blogs.

Link-building is easier said than done. As with other search engine optimization techniques, there is no shortcut way to do it. There are a lot of strategies in getting links but before you start implementing these strategies, you have to make sure of one thing. Good content. All your link-building efforts will just amount to nothing if you don't have good content. In the first place, quality is what makes people to link to content. Why would someone link to your website if they didn't find value in it? So it is advisable that you work on churning out your best content before you build links towards it. If other webmasters deem your content to be interesting and worth sharing, they'll more likely link to it.

When you think you have excellent content, only then can you start with your link-building campaign. There are many types of links as there are different kinds of websites. Websites for instance with .org or .edu domain extensions transfer more link juice than .com extensions. You can use this fact to your advantage by focusing a considerable amount of your time attracting links from these kinds of sites.

Guest posting is a quick and easy way to gain links. All you need to do is contact a webmaster or a blogger and ask if he/she accepts guest posts on his/her blog. Guest posts normally include a resource box or an author bio which contains a link to your website. If the blogger you pitched to accepts the offer, then that's another link for you. Do this often and your links will slowly accumulate. You have to ensure though that you are giving guest posts only to websites and blogs that are related to the overall theme or niche of your own website.

Other link-building strategies include submitting articles to article directories, using link baits, internal linking and social media marketing. If you can use most if not all of these strategies, it''ll provide a healthy boost on your search engine optimization efforts.

Keywords: search engine optimisation

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