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The following article was published in our article directory on October 26, 2010.
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A History on Rotten Tomatoes (The Movie/DVD Movie Reviews Site That Is)

Article Category: Entertainment

Author Name: Kellie

You can't please everybody. Those you can't please, hope that they don't throw rotten vegetables, especially rotten tomatoes, at you. Back in the day, audiences would frequently pelt boring performances with rotten vegetables, specifically tomatoes, as a symbol of their immense dislike for the performance. They still continue the tradition to this day, although in a different environment: the internet. In today's lingo, mention "Rotten Tomatoes" and they'll most likely associate it with the website featuring various information on pretty much every movie made, primarily focusing on movie and DVD movie reviews, that is frequented by moviegoers from around the world.

Creator Senh Duong initially started Rotten Tomatoes as a movie review hub where anybody could access reviews from various critics all over the United States back in 1999. A Jackie Chan fan, the first movie Duong reviewed on the site was "Your Friends and Neighbors". It didn't take long for the site to gain followers thanks to its exposure in various other websites. Soon after, Duong teamed up with his former partners Patrick Lee and Stephen Wang to launch Rotten Tomatoes on a full time basis. The site was officially launched on April 2000.

Over the last few years, Rotten Tomatoes has been acquired by two media companies: IGN Entertainment and Fox Interactive Media. A recent purchase by Flixster January of this year resulted in an increase of visitor traffic thanks to the combination of different platforms which now included mobile devices.

The premise in Rotten Tomatoes is pretty simple: the movie is either "fresh" or "rotten". Self explanatory right? Most of the online movie and DVD movie reviews in the site are made by authors who are certified members of writing guilds and/or film critic associations. Opinions of major film critics like Roger Ebert are also taken into consideration and put in a sub-section called "Top Critics". Users can also participate in rating and reviewing a movie, though their take on the movie is wholly separate from the professional movie critics.

The website tracks all of the reviews made and then computes the positive versus the negative review percentage to come up with a general consensus for the site visitor. If a movie garners an overall score of 60% and above, it is considered "fresh" or highly approved by audiences. Less than 60% or "rotten" pretty much translates: don't waste your time on it. A 75% or higher score on the "Tomatometer" plus at least 40 reviews from the critics can earn the movie a "Certified Fresh Seal".

Rotten Tomatoes has evolved greatly since it first started out 10 years ago. It now hosts a message forum where participants can discuss topics aside from movies like music and video games among others. Cable channel Current Television even launched a televised version of the site in early 2009 called "The Rotten Tomatoes Show" hosted by Brett Erlich and Ellen Fox. Despite being canceled just last September 16, it is slated to return on-air as a shorter segment for infoMania.

Keywords: DVD Movie Reviews, current movies on dvd, new dvd movie releases, movies coming soon on dvd

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