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The following article was published in our article directory on October 8, 2010.
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BlackBerry PlayBook and iPad Competition

Article Category: Business Management

Author Name: Amanda xzh

Last week RIM BlackBerry PlayBook company launched its first tablet PC, the rapid growth momentum in the Tablet PC market, PlayBook become the new Apple iPad competitors. Including Cisco Cius but most of Android, including the upcoming Tablet PC is different, PlayBook personal consumption do not want to compete with the iPad. Despite the powerful multimedia capabilities, RIM is positioning the BlackBerry PlayBook Tablet PC commercial and business use.

Although the sale has been since April this year, Apple iPad users in the enterprise market occupied a certain market share, but analysts have pointed out that the 7-inch PlayBook users in the enterprise market is likely to erode the market share iPad. After using the BlackBerry Enterprise Server (BlackBerryEnterpriseServer, BES) BlackBerry smart phones have been a wide range of corporate and government favor, BES is also considered to ensure the full realization of smart phones the best software management functions.

To achieve through the BES BlackBerry RIM information monitoring has become the best business model and to promote sales of products to business users a major selling point. Because the BES is more than the other platforms can support equipment and information security. View of the iPad has management functions and characteristics of enterprises is very limited, PlayBook will soon be the majority of business users of all ages.

As with Cisco Cius, PlayBook on sale until next year. By that time, Apple is likely to have the iPad the operating system upgrade to 4.2 version. Upgraded system will have to deploy a powerful remote control, equipment monitoring, user account setup and management features such as drive current iPhone4 smart phones are equipped with these features. In addition, the new system will also expand the limits users to expand and enhance its remote access security features.

Apple iOS4.2 operating system available next month.

The following is the full Apple iPad and PlayBook contrast, is already on the market and a comprehensive upgrade of the industry's dominant operating system, one is not yet listed in the price, storage capacity and battery life slightly mysterious new industry.

A comparison areas: enterprise management and data

On the surface, integration of BES will be PlayBook a major selling point, especially for those using BES is especially true of enterprise architecture. However, RIM seems to want to show PlayBook of these management functions and data access needs and the corresponding pair to complete the BlackBerry, including e-mail and contact list, including the BES data is not permanently stored on the device, but connected through the matching BlackBerry into temporary storage in the PlayBook.

If you lose or forget paired with the BlackBerry PlayBook how to do? This would prevent access to the Tablet PC it? If each PlayBook need paired with a BlackBerry, is not it means that users spend more configuration cost?

iPad upcoming operating system with administrative functions, so that the system does not require pairing with other mobile devices can conveniently access to corporate resources, but the beginning really need to use a computer and iTunes to create these management functions. In addition to e-mail, contacts and calendar, some data is not stored in such enterprises, such as Exchange server, which would be paired regularly with iTunes to back up the data access. Many of the management platform provider for enterprises to choose management software provides more space.

RIM customers who are not old company, with more choices will become an attractive selling point, because they can choose the most suitable for their present structure of the sellers and products.

In fact, some sellers to provide customers with desktop and laptop management capabilities to enhance product appeal.

In addition, the fact that all mobile management platform iOS support other mobile platforms. Compared PlayBook, this is Android and the upcoming iPad tablet has the greatest advantage. RIM currently offers the only solution, and the current management of large enterprises often need a variety of mobile operating platform, the use of these platforms for mobile devices often have different functions. This makes big business more flexibility in the management, but also reflects the cost of large enterprises in mind.

With the enterprise intends to reduce the hardware budget, many companies have a "bring your own equipment to work (BYOD)" policy to encourage employees to use their own work smart phones and computers. And RIM is dependent on the policy of providing IT equipment only rule of the enterprise smart phone market. And these two diametrically opposed policies.

Therefore, for multi-platform management products will become the industry standard for the next few years, because no matter the hardware device is part of a business or belong to employees, business IT departments need to manage and ensure the hardware store enterprise data security.

Even if the company will provide the Tablet PC devices, but not necessarily to provide smart phones. Given the current iPad BYOD model has been used, it seems more and more of the Tablet PC will be used for multi-platform management products.

From the perspective of corporate expenses, as to encourage employees to use own equipment, iPad, and other personal consumer tablet PC will be easily defeated PlayBook.

Comparison of two areas: applications and application development

For users, enterprise applications is very important. While Apple iPad is a largely flat personal consumer devices, but there are thousands of applications available to enterprises and users to choose iPad. Many of these programs to meet the needs of business users in enterprise customer relationship management (CRM), project management and planning, business intelligence, document production, and cloud-based service access, etc. played an important role in many areas. Apple also allows enterprises to use the Xcode programming tools and cross-platform compiler developed their own internal use of the program. (In fact, without access to Apple's online software store licensing, business development in the use of programming tools for internal use of the program and there is no limit)

Up to now, PlayBook not have their own applications. RIM has been collaborating with Adobe Flash and AIR to make full use of technology to develop their own procedures, there are indications that before the sale, RIM will PlayBook developed a series of applications. But now this is a good assumption.

Comparison of the three areas: market positioning, and user interface

Apple iPad running in a corporate environment has two advantages: first, the first iPad is the market demand for user-designed tablet device, then when the user started to use more iPad office and request his supervisor to allow them to use the device.

While this does not mean that it will lead business users iPad tablet PC market, but when the 2011 PlayBook sale, iPad have occupied the vast majority of the market share of business users, business users want to change these habits is not easy. Besides that time, PlayBook competitors to face a far more than iPad. Using the Tablet PC operating system Android will also be quickly occupied the corporate market. Cisco Cius but, because of its Android operating system used, so will be Android smartphone users.

We are still in the early flat stages of development of computing devices. Apple iPad first to enter the Tablet PC because of its field, has a range of enterprise applications and management functions with more competition ahead of other rivals. Can iPad tablet PC market leading corporate users still need to market test. However, positioning the PlayBook enterprise tablet premature.

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