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The following article was published in our article directory on September 30, 2010.
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Thailand's Mid-priced Clothing Seize the Vietnamese Market

Article Category: Business Management

Author Name: xia zihui

Thailand in the late 80s, while the very lack of consumer goods in Vietnam, the Vietnamese Government is prepared to open international markets, via Cambodia into Vietnam's southern business local cheap commodity markets, much the Vietnamese people welcome and trust, the most popular consumer plastic products and cosmetics, Vietnam occupies more than 10 years.

Until after the mid-2000s, China's cheap goods are sweeping the competition in the Vietnamese market, coupled with greater and greater influence of Vietnamese-made quality products, fell sharply before the development momentum. But almost the same time, thanks to the Vietnamese people Luo Station Tourist Shopping in Thailand thanks to word of mouth, Thailand, the price of commodities, including processed foods, cosmetics, clothing and footwear, etc., not only in the Pingxi, Phnom Penh and other traditional wholesale distribution and more directly supply retailers, to drop the status of goods, continue to capture the Vietnamese consumer market.

Vietnamese food enterprises Acercook Japanese Deputy Section Chief LeVanHung marketing lesson that Thailand does not snatch Vietnam from 2000 to 3000 the price per pack of instant noodles market Shield parity, changing supply and taste than the higher priced products in particular, cutting away some of the more middle-income consumer business group.

Qing Jie Ho Chi Minh City LanHao personal goods manufacturing company manager MaiTanDung that the price of hair care products in Thailand, such as hair cream, hair gel, hair dye, straight hair agents, perming agents, present all over the beauty found in the local streets, and about Pingxi, Phnom Penh (Ho Chi Minh City) and the equal access of new hair care products market stalls 80% of the supply monopoly, price products more expensive compared with only 10% to 29%, but higher than Germany, the United States and cheaper products imported from France 70% 60% , variety, just to meet Vietnam's industry needs a professional hair stylist.

Ho Chi Minh City District 5 county sales Saiqionglinbu Thai village children and women's wear in style and generous, unique and exquisite packaging, etc. to attract customers, each priced at about 25 million rupiah, the price per item than buying 10 million | 150000 Shield, the more the system selling clothes. Local one distributor said that the Thai dress better quality than China's cheap products, easier access to the super market.

Children's clothing chain store franchise AT Ho Chi Minh City, Thailand imported products and wife NguyenThiPhuong said that although Thailand's children a more expensive 30% of Chinese products, but durable colors, fabrics and tailoring are better. She said that Thai products are relatively easy to purchase, you can contact the company went ahead and Thailand Internet, or trade show held in the local procurement of goods or pursuant to Thailand's data directly with the manufacturer, each time they order thousands of pieces, the Thai business will 10 to 15 days will air shipment to your door.

Garden Market stalls and street games and other large supermarkets in Thailand can be found shoes. Thailand Adda agents NguyenTung Ho Chi Minh City, said shoes, shoes, mainly through Thailand, Vietnam and Cambodia border trade of small import, import of the small number of formal, Adda shoe stores everywhere, but not with the agents to purchase Adda Vietnam, only to formal commercial invoice need only a small amount of delivery to the base.

Vietnamese distributor that imports of Thai products in addition to the regular, but by way of Cambodia or border petty trade and smuggling, from Vietnam or Thailand via air passengers traveling trader working on his own entry. Phnom Penh market, a beauty products distributor, said Kien Giang Province in Vietnam Chau Doc City (Vietnam Cambodia border) of the Thai consumer goods, buyers need only address a few days it was delivered to your door.

According to the Vietnamese Ministry of Trade and Industry statistics, 20010, Thailand imports of consumer goods in the first half about 25 billion dollars, an increase of 37.8% in 2009.

A garment industry insiders said that as in the coastal areas face the garment industry labor shortage in Japan, Myanmar garment industry gained more market share in Japan. Such as domestic garment enterprises to invest in Japan, should have a better development.

According to Japanese customs statistics data, Myanmar garment exports to Japan from $ 133,000,000 in 2008 to 2009, $ 146,000,000, an increase of 12%.

Last year, Myanmar, 38% of the total garment exports to Japan, Japan as Burma's largest clothing exporter.

It is understood that, although Japan's largest apparel exporter in Myanmar, but the Japanese businessmen to invest in Myanmar Myanmar still have to consider the power, transportation and other infrastructure problems. Myanmar's low labor costs compared to other neighboring countries, but the poor infrastructure in Myanmar, limiting investment in Myanmar.

Japanese exports in Yangon said the head of the organization, as the labor shortage, a number of factories in eastern China have moved to Cambodia, Laos and Myanmar and other places. In addition, the Chinese garment industry faces labor laws, wages, raw material prices of clothing and improved living standards and other issues. China's eastern coastal areas of the plant is currently the first choice to move to Bangladesh.

At present, there are 120 garment factories Myanmar, of which only about 20 garment exports to the Japanese. The full investment of the garment factory in Japan is only 4.

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