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The following article was published in our article directory on September 30, 2010.
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The global TV Industry Into the China Times

Article Category: Business

Author Name: xia zihui

Although the new class every year to join in, but the TV show from beginning to end is when the kernel inappropriate IFA protagonist, the same year is no exception. Sony, Panasonic, Samsung, LG and other multinational companies have launched their own best reflect their own technological advantages of new products, this year's IFA turned into a TV "show."

The performance of Chinese enterprises is even more impressive. With 3D "no-tail TV", three network television and other new smart excellent performance, Haier became the most-watched current TV show brands. Analysts pointed out that the huge market in China, supported by, as the representative of Haier products and enterprises through technological innovation, the current pattern of global TV industry had a tremendous impact.

Leading the new trend of the global TV industry

Since the era of the global TV industry into the flat, due to the panel and other industries do not have the critical resources, the industrial development of Chinese enterprises into the kinds of embarrassing situations.

However, with the number of current domestic production line of high-generation panel building, domestic color TV enterprises in international competitiveness is rising, particularly in the areas of product innovation, have come in the forefront of the global TV business.

This phenomenon in a recent exhibition at the IFA in Germany has been fully confirmed.

The size and influence as the world's largest international audio-visual and exhibition of consumer electronics products, the German IFA consumer electronics companies the world of new technologies and new products show the greatest platform. Among them, no end 3D display Haier TV, three networks and intelligent television exhibition of innovative products to become the largest color TV one of the highlights of product innovation.

This product debut at the IFA exhibition will be simultaneously listed in the global market, the future will be more feature-rich triple play to promote its products as standard TV.

"China's color TV enterprises to develop the first 'no-tail TV' innovative products that really surprised us. The future TV market will be more convenient to meet consumer demand in the direction of display products from Haier of view, it has walking in the forefront of the global TV business, or to indicate that it will become the future trend of color TV industry leader. "buyers who came from the United States, told reporters.

In fact, the sense of products, Haier, "no tail" TV is not merely to cut off that line, beautiful arrangement of the family, more importantly, the "no tail" TV for the first time high-tech wireless transmission of electricity wireless signal transmission, wireless network integration of the three technical perfection, is more convenient for people to bring free live TV experience, to lead the future development of color TV industry, marks from the global TV industry into the "wireless" era, on the whole appliance industry and related developments in the field have played a instructive.

Technology Innovation Challenge giants Japan and South Korea

Into the flat-panel era, Japan and South Korea hold panel TV business in this global industry, the key resources in quite some time leading the global industry trends. However, companies from the global color TV color TV sets on display at IFA this new point of view, China's Haier TV companies represented in the product innovation to challenge Japan and South Korea.

Wireless transmission technology was first proposed by Japanese companies, but has not applied the products available. Haier launched the 3D "no-tail TV" has become a challenge to Japan and South Korea of Chinese color TV color TV business model products.

Haier TV-leading products is an effective means of expanding overseas markets. In the process of overseas expansion, Haier TV has come out with a comprehensive competitive strength and adhere to its own brand development, and became the first Chinese home appliance enterprises exporting their own brands. As at present, Haier has entered the color TV in Europe, the United States, Japan, Korea, Southeast Asia and other global high-end market, becoming the most popular local TV consumer brands.

Behind the leading products from Haier, the powerful technical support system. It is understood that Haier TV through basic research and development, application development, consumer development, integrated development of four modules, realized from the chips, software and standards to the patent, design patent group of independent intellectual property rights model has become China's own intellectual property rights over the past decade Most of the color TV business, the Chinese color TV in the world won the more technical discourse.

Into the global TV industry, "China Times"

Industrial development from the current situation, the global TV industry development process was divided into three eras: the era Europe, Japan and Korea era and the era of China.

The global TV industry began in the U.S. and European markets, U.S. and European companies have a majority of the global TV industry, technology and patents essential, so the early stage of development in the industry hold the initiative in the global TV industry, which known as the global TV industry, "Europe and America era. "

In the era of color TV industry into the flat, though some U.S. and European companies still hold the patents and basic raw materials, but because of the gradual withdrawal of its hardware manufacturing, while the Japanese and Korean companies hold the key resources of the industry panel, so the Japanese and Korean companies period of time leading the global TV industry.

Today, the global TV industry well into the era of excess. During this period, the only global TV business is to get the right customer proposition, which is the global color TV made a new strategic business challenges. Meanwhile, China has become the world's largest emerging consumer electronics market, home appliances, trade-in and other countries to stimulate domestic demand expansion, the rapid expansion of the domestic color TV market capacity, which is the rapid development of China's color TV industry to provide a broad market hinterland support. In this sense, relying on China's huge market capacity, the Chinese color TV industry, or to dominate the global TV industry, the global TV industry, or will enter a "China era."

In the context of the global financial crisis, market uncertainty and strong demand business model innovation to improve liquidity through to more quickly meet market demand. As early as in the financial crisis, Haier has taken the lead in the industry to implement a "zero inventory for the Demand under the" business model. In this mode, Haier can accurately and quickly capture the market demand, more targeted to organize the development, production and other industrial areas, to meet consumer demand quickly, completely out of the past, to organize production and sales of inventory and backward mode.

Now, the global TV industry has entered the era of consumer-led, the user is the most scarce resources, companies are competing for customers in the queue, who better to provide users with more value greater will be able to win the market. Haier TV represented an accurate grasp of the Chinese color TV enterprises through consumer demand, is leading the development trend of the global TV industry.

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